Judi Decicco

About Judi Decicco

Design leader with over 15 years of experience in B2C product design, including a decade in design leadership, overseeing cross‑functional teams to drive subscription growth and deliver end‑to‑end experiences across desktop, mobile, and connected TV platforms. Leads distributed teams of 8–15 designers, including managers and directors; champions design systems and accessibility standards while implementing operating mechanisms that enhance efficiency and quality; collaborates with product, engineering, and marketing leadership on strategic roadmaps and resource planning; and is recognized for strategic decision‑making, operational excellence, and talent development through structured coaching.Specialties: Design leadership, Design strategy, Product strategy, Cross‑functional collaboration, Executive stakeholder management, Data‑informed decision making, Coaching and talent development, Design culture and critique, Operating mechanisms / design rituals, Design governance, Multi‑platform design systems, Cross‑platform UX (desktop, mobile, TV), Connected TV product design, Mobile app UX, Responsive web product design, Accessibility (WCAG), Inclusive design

Experience

1. Senior Director, Product Design - Growth

   Warner Bros. Discovery

   May 2022 — Present · Seattle, WA, US

   Lead global design team of 15 designers – including directors and managers – to create growth features around subscription, authentication, membership, privacy, and kids\' experience- Delivered Max streaming service in May 2023 with positive user engagement and subscriber growth, creating a foundation for new monetization features including bundles, add-ons, and account sharingDesigned seamless user migration flow that achieved 70% engagement rate from migrated users in the first week, preventing data loss and protecting brand trust during Max launch- Lead design globalization effort for all growth features, enabling successful expansion to more than 100 countries in LATAM, EMEA, and APAC within two years, supporting localized plans, partner integrations, and payment methods - Designed the Disney+, Hulu and Max bundle, a key growth driver with industry-leading 80% retention rate at 3 months - During Warner Bros Discovery merger, scaled team from 5 to 15 designers while expanding scope to all growth features including acquisition, membership and retention - Established cohesive design culture and quality standards across merged teams, including accessibility processes

Education

• Boston University

  BA

Skills

• Usability
• User Interface
• Experience Design
• Wireframes
• Information Architecture
• Interaction Design
• Usability Testing
• Web Applications
• User Experience
• User-Centered Design
• User Research