Judi Lynn Archer

About Judi Lynn Archer

Dynamic high-level Marketing, Digital Strategist, Public Relations, Communications, Community Outreach, and Social Media Executive, who works with a diverse spectrum of clients, partners, organizations and firms to create strategies, target advertising and communications platforms that magnify market exposure.Creates and motivates teams to form energetic and confident team atmospheres that encourage creative solutions and opportunities for employees, prospects and clients. Encourage cross team collaberations to improve market facing strategies to ensure we increase market presence and acheive growth milestones. Progressive visionary who creates marketing teams and departments that positively transforms internal and external growth. The internal and external customers stay informed, valued, and motivated to increase productivity and loyalty. Empowering teams to work diligently to increase the visibility of engaging programs. Created liaisons between employees and leadership, as well as communities and non-profits to increase equity.Coach diverse teams to utilize smart marketing tactics that help raise awareness of products and/or services. Encourage employees, companies, and organizations to collaborate with each other, to establish consistent and strategic messaging and branding. Increased internal and external trust, creating productive and professional relationships as well as financial growth. Lead event planning teams, business development team, brand development and strategic global marketing programs. Exceptionally talented strategist that maximizes growth by analyzing specific tools, forecast future trends to develop both short and long term marketing strategies, key objectives and operations, to execute plans that encompass best practices. Successfully created and implemented comprehensive strategic digital and traditional marketing plans, marketing kits, project management programs, social media platforms, public relations campaigns, large print centers, employee engagement programs, and client retention strategies.

Experience

1. Vice President Financial Services

   Higginbotham

   Dec 2023 — Present · FT. Worth, TX, US

Education

• Western Illinois University

  Marketing

  1986 — 1989