Judi Friedman

About Judi Friedman

Picture two doors. The one on the left represents standard marketing and its limitations in the marketplace. When you open the one on the right, you see doors of all shapes, colors, and sizes stretching in both directions. It represents ideas waiting to be born. Thoughts not yet realized. Possibilities that exist. I like to think that as a Managing Partner focused on client engagement and building strategic marketing initiatives, this is what I do. Open the floodgates of creativity and turn ideas into action that generates results. Because I firmly believe that the greatest branding, messaging, and marketing strategies are the ones born of unconventional ideation. My expertise includes innovative strategic ideation and the ability to implement against those ideas. I have experience in the strategic development and implementation across every marketing tactic including traditional, word-of-mouth marketing, digital marketing, and brand management – and if I had to distill my career into a lone data point, I would focus on my ability to see beyond what is “conventional” and give my brands a singular voice that has generated in revenue. Highlights include: social media growth YOY for 4 years Development of a strategic economic development plan for a government entity that in only 8 months generated over 30 actionable leads to-date Rapid development and implementation of COVID-19 information campaign Marketing organization development and implementation for a client with no previous marketing organization Successful brand rebuild and brand awareness campaign implementation in revenue for The Weather Channel 35% brand growth in the U.S. for international furniture company, Stokke Gold WOMMY Award Direct Marketing Association International Gold Echo Award“It takes nothing to join the crowd. It takes everything to stand alone.” ~ Hans F. Chief Marketing Officer, CMO, Vice President of Marketing, Marketing Strategy, Word-of-Mouth Marketing, Digital Marketing, Brand Management, Event Marketing, Marketing Analytics, Content Marketing Strategy, Digital & Mobile Marketing, PR, Media Strategy, Website & Online, Email, Direct Mail, SEM & SEO

Experience

1. Chief Operating Officer

   Topright

   Jun 2023 — Present · Atlanta, GA, US

Education

• Cornell University

  Bachelor of Science (B.S.), City/Urban, Community and Regional Planning

  1978 — 1981

• Cornell University

  Bachelor of Science, Planning

  1978 — 1981

Skills

• Business-to-Business (B2b)
• Brand Development
• Digital Media
• B2b Marketing
• Strategic Partnerships
• B2b
• Direct Marketing
• Word of Mouth Marketing
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Market Planning
• Sponsorship
• Strategy
• Online Marketing
• Crm
• Advertising
• Interactive Marketing
• Account Management
• Social Media
• Lead Generation
• Start-Ups
• Creative Direction
• Marketing Management
• Email Marketing
• Strategic Planning
• Management
• Product Marketing
• Social Networking
• Brand Awareness
• Market Research
• Leadership
• Online Advertising
• Marketing Communications
• Social Media Marketing
• Digital Marketing
• Relationship Marketing
• Marketing
• Mobile Marketing
• Customer Relationship Management (Crm)