Jud Murchie
Executive Director, Customer Strategy, Sales Enablement, and Strategic Initiatives @Wells Fargo
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WORK HISTORY
Executive Director, Customer Strategy, Sales Enablement, and Strategic Initiatives @Wells Fargo
Minneapolis, MN, US
Reporting to the Head of Growth Segments Strategy (Mgmt Committee), I work across Wells Fargo\'s five business lines and public affairs, providing strategic advisory, sales enablement, thought leadership, communications, and execution support- Spearheaded the firm’s multi-year, public-facing leadership strategy on financial inclusion, resulting in a high-profile initiative that ultimately contributed to the U.S. Treasury’s National Financial Inclusion Strategy (see link below)- Selected by an Operating-Committee member to explore a high-priority strategic initiative, culminating in the design and creation of CEO-level materials to drive a new path for client service and growth- Established a cross-functional innovation team that secured three approved patents for enhancing access to housing finance, simultaneously driving revenue metrics for non-housing business lines.(see link below)- Originated, designed, and secured support for a new Commercial Banking sales-enablement function designed to increase client engagement and elevate the brand.(see link below)- Developed a cross-line-of-business thought-leadership platform that significantly strengthened brand, reputation, and regulatory outcomes across consumer, commercial, and wealth segments- Directed a multi-year, high-visibility partnership with a prudential regulator to align public and private industry partners and deliver first-of-their-kind initiatives- Led the creation of the industry’s first supply-side initiative to address bias in property appraisals, which received recognition from regulators and advocacy organizations for its innovation.(see link below)
EDUCATION
Bethel University
BA, Philosophy
Syracuse University - Maxwell School
Doctor of Philosophy (PhD), Public Administration
University of Illinois Chicago
Masters, Urban Planning and Policy
ABOUT JUD MURCHIE
Senior Financial Services Leader and Strategic Advisor with over 20 years of experience specializing in the complex intersection of business strategy, public policy, and regulatory affairs. I focus on transforming high-priority, complex challenges into strategic outcomes that drive growth and enhance reputation across large enterprise environments.My career is dedicated to designing and delivering enterprise-wide initiatives that align regulatory objectives with commercial opportunities, particularly in growth segments, housing, and financial inclusion. I operate as a trusted advisor to Operating and Management Committee leaders, leveraging strong relationship management and executive communications skills to secure buy-in and drive execution.I thrive on building bridges between the public and private sectors to deliver measurable social impact and sustained business growth. Let\'s connect to discuss strategies for leveraging policy and innovation to unlock new market opportunities in financial services.Core Competencies: Enterprise Strategy | Complex Problem Solving | Cross-Functional Leadership | Executive Communications | Sales Enablement | Public Policy & Regulatory Affairs | Innovation & Product Development | Government Relations | Thought Leadership | Causal Research | Housing | Financial Inclusion
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