Juliana Braz

About Juliana Braz

Multi-Disciplined Marketing Professional Passionate about bridging the gap between brands and consumers through innovative integrated marketing programs. Proven track record of delivering culturally relevant and impactful campaigns Dedicated to supporting brands in achieving their goals and exceeding expectations A believer in the power of creative storytelling and data-driven strategies Committed to staying at the forefront of industry trends and emerging technologies

Experience

1. Account Director

   Madwell

   Mar 2022 — Present · New York, NY, US

   Clients: Visible Wireless (Verizon), Verizon, Ad Council, Greenfield Partners, Branca USALeading brand transformation and award-winning campaigns.Led Visible Wireless’ brand refresh, evolving the brand’s positioning, visual identity, and tone of voice. Launched the refreshed brand with the “Live in the Know” campaign—a creative reimagination of wireless as a portal to better moments, value, and connection. Rolled out across all major channels including linear, CTV, OLV, social, digital audio, display, and search.Spearheaded Visible Wireless’ 2024 Pride campaign, connecting the LGBTQ+ community with “Mothaly Advice” from iconic fashion figure Law Roach during the brand’s first TikTok LIVE event. In a time when visibility mattered most, we celebrated chosen families and created heartfelt, authentic moments—resulting in 13.1M+ impressions across posts and 3.5M Live impressions, surpassing TikTok benchmarks by 12X.Led the creative for Visible’s 2024 Singles Awareness Day campaign, celebrating independence and aligning the brand’s one-line offering with a cultural moment. Partnered with Maren Morris to reimagine “Dancing with Myself” in a branded cover and video that launched across major platforms. The campaign sparked cultural buzz—Billy Idol himself shared it—and earned features in Rolling Stone, Billboard, People, and more. Results: 17% brand lift, 661M earned impressions, 2M+ YouTube views, and 4 Platinum MUSE Awards.Overseeing full-funnel marketing, brand partnerships, and experiential activations to maximize audience reach and impact.

Education

• Universidade Anhembi Morumbi

  Bachelor's degree

• Fashion Institute of Technology - New York, NY

  Publicity workshop

• Miami Ad School NY

  Account Planning Crash Course: Understanding Consumer Behavior