Juan Silvera
- Role
- Chief Marketing Officer at AgFirst Farm Credit Bank
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Juan Silvera
I am a marketing, communications and product strategy executive with a proven track…
Experience
Chief Marketing Officer
Jan 2020 — Present
Lead the marketing, communications and product strategy teams for super-regional Farm Credit wholesale bank providing funding and services to affiliated Associations in 18 states and Puerto Rico. Areas of responsibility include marketing strategy, product strategy, digital marketing, brand, media, corporate communications, social media, CX, CRM, and market research. Member of the bank\'s Executive Committee.
Education
University of Oxford
Certificate, Global Enterprise Management, Organizations, Environment and Political Economy
California State University, Los Angeles
BS, Business Administration - Marketing
Pepperdine University
MBA
Stanford Continuing Studies
Innovation Management and A3 Lean Methodology
Skills
- Marketing
- Brand Management
- Interaction Design
- Digital Marketing
- Web Marketing
- Competitive Analysis
- Business Development
- Search Engine Marketing (Sem)
- User Experience
- Digital Strategy
- Integrated Marketing
- Online Marketing
- Customer Relationship Management (Crm)
- Direct Marketing
- Social Media
- Credit Cards
- Leadership
- Web Development
- Strategic Partnerships
- Database Marketing
- Product Management
- Analytics
- Mobile Marketing
- Customer Acquisition
- Email Marketing
- Segmentation
- Multi-Channel Marketing
- Product Marketing
- Google Analytics
- Relationship Management
- SEO
- Sem
- Web Analytics
- Marketing Strategy
- Management
- Banking
- Interactive Marketing
- Crm
- Customer Experience
- Strategy
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