Juan Sebastián Martínez Caballero
Senior Integrated Account Manager Lighthouse Scotiabank\'s In-house Global Agency @Scotiabank
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WORK HISTORY
Senior Integrated Account Manager Lighthouse Scotiabank\'s In-house Global Agency @Scotiabank
Toronto, ON, CA
EDUCATION
International Advertising Association (IAA)
Diploma, Marketing Communications
University of East Anglia
The Secret Power of Brands, Advertising
Universidad Jorge Tadeo Lozano
Bachelor of Business Administration in Advertising and Marketing, Advertising
Arhanta Yoga International
Training Course, Yoga
Centennial College
Postgraduate in Advertising Account Management, Public Relations, Advertising, and Applied Communication
Universidad Jorge Tadeo Lozano
Graduate Diploma in Branding, Advertising
SKILLS
ABOUT JUAN SEBASTIÁN MARTÍNEZ CABALLERO
I’m a Client Relationship and Account Management professional with over 12 years of experience leading integrated marketing and advertising initiatives across North America and Latin America. Throughout my career, I’ve had the opportunity to work with global brands such as Starbucks, Bell Canada, Coca-Cola, Pepsi, Nestlé, PLAN International Canada and Citi — managing cross-functional teams and navigating complex, fast-paced environments where clarity and execution are key. What truly defines how I work is my focus on people. I care about building genuine relationships, bringing calm and structure to high-pressure moments, and creating collaborative environments where teams feel aligned, supported, and able to do their best work. I bring a multicultural perspective shaped by my experience working across regions. I’m fluent in English and Spanish, currently learning Portuguese, and naturally comfortable connecting with diverse teams and working styles. Outside of work, I’m passionate about coffee, yoga, and traveling — things that keep me grounded, curious, and inspired. Always open to connecting and collaborating on meaningful work.
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