Juan River Veloz

About Juan River Veloz

I am a Dominican-born, multilingual digital marketing, data analytics, and data science professional whose journey has been anything but ordinary. From a premature birth in Santo Domingo to Times Square billboards, global nonprofit work, and data-driven marketing strategy at The Hartford, I’ve built a career and a life on resilience, reinvention, and relentless curiosity.As a Sr. Specialist in Digital Marketing, I blend my M.S. in Data Science with a passion for storytelling through analytics. I specialize in transforming complex datasets into actionable insights using tools like Tableau, Snowflake, SQL, Python, R, and Major DOMO. My experience includes SEO, paid media, campaign optimization, CRM analytics, and digital funnel performance, helping improve customer engagement and streamline marketing operations across enterprise-level teams.Currently pursuing my MBA in Global Marketing & Leadership, I’m sharpening my strategy, management, and business intelligence skills to better bridge the gap between data-driven decisions and organizational growth.Beyond analytics, I’m the Founder & President of Education 4 Everyone INC, a nonprofit that has impacted lives in the Dominican Republic through educational access, health support, cultural programming, and community development. I’ve raised funds for youth and elderly care, built educational programs, and led large-scale service initiatives rooted in equity and dignity.I also serve as a PRIDE ERG Communications Co-Lead and HLN ERG Workforce Co-Pillar at The Hartford, driving inclusive communications and employee engagement. I’ve continued strengthening my DEI practice through leadership training and experiences like the Out & Equal Workplace Summit, where I learned how inclusive storytelling strengthens culture, belonging, and corporate trust.My career spans digital marketing, data science, AV technology, and global community leadership, with roles at Cravath, Swaine & Moore LLP, Blackstone, and the Organization of American States. I’ve been a Quanta Cultural Ambassador in Taiwan, a Model UN delegate in Paris and New York, and I’m a proud Year Up United alum.Fluent in Spanish, English, and basic Mandarin Chinese, I thrive at the intersection of data, diversity, digital strategy, and global perspective. Whether I’m building dashboards, optimizing campaigns, mentoring future leaders, or modeling for Express in Times Square, I bring heart, hustle, and humanity to everything I do.Let’s connect—I’m always open to new ideas, collaborations, and conversations that drive meaningful impact.

Experience

1. Sr Specialist Digital Marketing

   The Hartford

   Feb 2024 — Present · Hartford, CT, US

   Designed and developed interactive dashboards using Tableau and ThoughtSpot, employing advanced visualization techniques to transform raw data sets into actionable insights for business partners.• Manipulated, validated, and analyzed data using Excel, SQL, and other analytical tools to develop insights and deliver ad-hoc analyses, supporting business teams.• Designed and built enterpriselevel dashboards using Tableau, ThoughtSpot, DOMO, and SQL to measure marketing performance, customer behavior, and conversion trends.• Partnered directly with Marketing, Digital Experience, and Transformation teams to define KPIs and success metrics aligned to business goals.• Delivered adhoc and recurring analytics that informed campaign optimization, channel performance, and customer engagement strategies.• Partnered with technical and marketing teams to validate tracking logic and data flows• Identified gaps, inconsistencies, and tracking issues impacting reporting accuracy• Ensured downstream analytics and dashboards reflected reliable, actionable data• Validated and governed datasets to ensure data quality, consistency, and trust across reporting layers.• Aided business partners with reporting, dashboard creation, and other analytic solutions to achieve business goals. Led projects and work streams independently, engaging appropriate resources as needed.• Enabled marketing teams to understand how channels, campaigns, and customer journeys connect• Provided insights that supported conversion optimization and prioritization decisions

Education

• Year Up United

  Associate's degree, Information Technology

  2016 — 2017

• Fu Jen Catholic University

  Mandarin Chinese, Chinese Language and Literature

  2014 — 2015

• Fordham University Graduate School of Arts and Sciences

  Data Science (M.S.), Data Science

• Universidad Dominicana O&M

  Engineer’s Degree, Computer Systems Engineering and Computer Science

  2009 — 2014

• The University of Arizona Global Campus

  Master of Business Administration - MBA, Business Administration and Management, General