Juan Mendez
Paid Media Specialist | Google Ads for Home Service Businesses | Tracking, Leads & ROI
- Role
- Paid Media & Tracking Consultant at Utah Home Restoration
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Juan Mendez
Paid Media Specialist focused on Google Ads and conversion tracking for local service and lead-generation businesses. Currently managing live client accounts end-to-end—from GA4 and Google Tag Manager setup to campaign launch, optimization, and lead quality analysis—while building a scalable paid search portfolio.I have hands-on experience managing paid media across Google Ads and Meta, with a strong foundation in keyword research, conversion tracking, smart bidding, and performance analysis. My background includes agency experience working cross-functionally with designers, content strategists, and account leads, as well as direct client communication around strategy, execution, and results.Alongside my current operational role at BYU, I actively run paid media for multiple service-based businesses, where I’ve owned the full lifecycle of account setup, landing page optimization, conversion tracking, and ongoing optimization. I care deeply about clean data, strong signal quality, and turning ad spend into qualified leads—not vanity metrics.I’m especially interested in roles where I can stay close to execution, continue growing as a paid search specialist, and contribute to performance-driven teams that value clarity, experimentation, and measurable impact.Open to roles in Utah, Remote, Arizona, Texas, Nevada, and surrounding markets.
Experience
Paid Media & Tracking Consultant
Jan 2026 — Present · Springville, UT, US
Audited website structure and tracking setup prior to paid media launch to ensure clean, reliable data• Implemented GA4 and Google Tag Manager from scratch, including phone click tracking and conversion verification• Built a Google Ads–optimized emergency landing page focused on 24/7 water damage services• Structured Google Ads campaigns targeting high-intent emergency searches across Utah County• Ensured tight alignment between ad copy, landing page messaging, and conversion tracking• Prepared campaigns in draft mode for client approval prior to launchImpact:• Established a clean, scalable paid media foundation before ad spend• Enabled accurate measurement of calls and lead activity from day one
Education
Brigham Young University - Idaho
Bachelor's degree, Business, Management, Marketing, and Related Support Services
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