Juan Minoprio
Marketing Specialist @ Charles Schwab | Financial Services Marketing | Data-Driven Campaigns | Bilingual EN/ES
- Role
- Incoming Marketing Specialist at Charles Schwab
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Juan Minoprio
Why do some brands live rent-free in our heads — and how do they pay to be there?That question pulled me into marketing. Now I get to answer it at Charles Schwab, where I work on campaigns that reach millions of investors and advisors across the country.My day-to-day sits at the intersection of financial services, data, and marketing strategy. At Schwab, I\'ve reduced campaign turnaround time by 42%, built marketing operations that exceeded output targets by 96 additional communications, and supported multi-channel launches that generated 10.2M+ impressions in week one.Before Schwab, I spent 3+ years in Miami\'s agency world — running paid media, content strategy, and influencer programs for brands across B2B and B2C. I\'ve managed campaigns on Google, Meta, and Microsoft Ads, built email programs in HubSpot and MailChimp, and led content production across social, video, and web.What I\'m focused on now- How AI is reshaping marketing workflows (and actually using it, not just talking about it)- Data storytelling — making complex business and financial data clear and compelling - The behavioral science behind why campaigns work (big fan of Jonah Berger\'s frameworks)I\'m bilingual (English/Spanish), Miami-raised, FIU alum, and always up for a conversation about marketing strategy, financial services, or what makes a brand stick.
Experience
Incoming Marketing Specialist
Dec 2024 — Present · Austin, TX, US
Education
The Honors College at Miami Dade College
Associate of Arts - AA
Doral Performing Arts & Entertainment Academy
High School Diploma
Florida International University - College of Business
Bachelor of Business Administration - BBA
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