Juan Ramos
Director, Digital Marketing Campaign Strategy @U.S. Bank
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WORK HISTORY
Director, Digital Marketing Campaign Strategy @U.S. Bank
Toronto, ON, CA
Lead generation strategy and campaigns, Digital assets creation and management, Digital journey; Customer acquisition campaigns; Marketing automation; Digital Marketing strategy/projects; SEM; Conversion optimization; UX design; Analytics
EDUCATION
BrainStation
User Experience Design , Web Page, Digital/Multimedia and Information Resources Design
University of Illinois at Chicago - Graduate College
Digital Analytics for Marketers, Marketing/Marketing Management, General
Seneca Polytechnic
Master's degree, Brand Management
ESEN - School of Business
Bachelor’s Degree, Economics and Business Management - Marketing
IE Business School
"Marketing Analytics" Online certificate, Marketing
Northwestern University
"Content, Advertising and Social IMC" Online certificate, Marketing
ABOUT JUAN RAMOS
I\'m an adaptable marketing professional, offering strong written, oral, and visual communication skills and over 15 years of progressive experience delivering end-to-end marketing programs: from kickoff meeting to official launch. I\'ve executed omnichannel initiatives with recognized brands including Apple, Disney, Coca Cola, Samsung, Nickelodeon, Rogers, Unilever. Throughout my career, I\'ve focused on building strong project management skills, data-driven decision making, and crafting a brand\'s engaging storytelling.Specialties- Digital lead generation strategy- Digital strategy and execution including paid social, digital assets, and CMS platforms- Acquisition, engagement, and retention marketing programs- Consumer insights, customer segmentation & competitive analysis- Mapping customer journey, life-cycle & touch points- User-centric strategic brand management- Omni-channel communication strategies- Collaborating with cross-functional teams- Project management, tracking & reporting- Product/UX/Feature roadmap & launch- Branding/Sales/Promotional collateral & toolsQualifications and skills:• Experience building offline and offline acquisition, engagement, retention marketing programs• Strong consumer research techniques: Qualitative and quantitative, A/B testing, positioning statements, competitive landscape, customer segmentation, and data analytics• Trained with latest UX, UI, SEO trends and developing engaging digital content strategies• Spearheaded development of social media strategies, including: social campaigns, content creation, engagement guidelines, content calendars, and KPI tracking• Social analytics platforms: Hootsuite Certified User, LinkedIn Paid social, Google Adwords, Google Analytics, Google Display Network, Facebook Insights, Facebook Analytics, Shortstack, Moz, and Sprout Social• Digital, CMS and CRM platforms: CRM Microsoft Dynamics, Pardot, Wordpress, Sitefinity, Shopify, Squarespace, Desire2Learn, Sharepoint, and basic HTML• Graphic and UX design: Adobe Suite, Affinity Designer, Affinity Photo, Pixelmator, Sketch, Invision, Axure, Keynote, and iMovie
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