Juanita Baker
Executive Member @Pavilion
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WORK HISTORY
Executive Member @Pavilion
EDUCATION
Olivet Nazarene University
Bachelor, Business Administration
Olivet Nazarene University
MBA, Business
ABOUT JUANITA BAKER
I help GTM leaders bring order to complexity.After 25 years leading strategy, marketing, and transformation across cross-functional teams, I’ve seen a consistent truth: growth breaks down when strategy, execution, and measurement aren’t connected.That belief led me to co-found Valmaris Group, a revenue performance consultancy that helps marketing, sales, and customer success leaders align around one shared system of growth. Through our PIPE Framework™ — which connects Strategy Alignment, Measurement Architecture, and Revenue Activation — we help organizations design operating models that are built to last, not just built to launch.At heart, I’m an architect of clarity. I love helping teams see what’s possible, build the structure behind it, and move with confidence toward measurable results.If you’re a CMO, CRO, or GTM leader focused on sustainable growth and alignment, I’d love to connect and share how we’re helping organizations modernize their go-to-market systems.
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