Juan Carlos Hernandez

About Juan Carlos Hernandez

With over 9 years of experience managing and executing direct response digital marketing activities, I was able to build a history of successful initiatives that integrate Email Marketing, Search Engine Marketing, Affiliate Marketing, Mobile Search, and Display Advertising. In 2013 I founded Photo Innovation Lab, LLC and launched PrintShop App, an app/web based professional photography printing solution for photographers. I earned a B.S. In Advertising with a Multicultural Marketing Accreditation from the University of Florida in 2002. Specialties: Product Development and Branding Digital Marketing Email Marketing Search Engine Marketing Strategy Affiliate Marketing Strategy Digital Media Agency Management eCommerce and Web Analytics

Experience

1. Founder

   Print Innovation Lab

   Sep 2013 — Present · Chicago, IL, US

   At Print Innovation Lab, we\'re not just a printing studio; we\'re a movement. Our mission is to revolutionize the art and photography world through sustainable practices and climate activism.Key Responsibilities:• Lead a team of dedicated professionals in providing high-quality, eco-friendly fine art digital printing services.• Pioneer the use of sustainable papers and climate-friendly packaging, setting a new industry standard.• Cultivate partnerships with educational institutions, professional artists, and photographers.Achievements:• Successfully partnered with \'One Percent For the Planet,\' and \'The Nature Conservancy\' contributing to local and global environmental projects.• Garnered a loyal customer base, including art and photography students, professionals, and enthusiasts.• Implemented innovative marketing strategies to enhance brand awareness and market share, positioning Photo Innovation Lab.Impact:• Elevated the conversation around environmental responsibility in the art community.• Demonstrated that business success and environmental stewardship can go hand in hand.• Inspired a community of artists and photographers to use their work as a platform for climate activism.

Education

• University of Florida

  BS, Advertising

  2000 — 2002

• Kellogg Executive Education

  Digital Marketing Strategies, Digital Marketing

  2019 — 2019

Skills

• Social Media Marketing
• Social Networking
• Pay Per Click (Ppc)
• Google Analytics
• Media Planning
• Display Advertising
• Sem
• Online Advertising
• Google Adwords
• Search Advertising
• Mobile Marketing
• Doubleclick
• Digital Marketing
• Ppc
• Internet Strategy
• Email Marketing
• Online Marketing
• Web Analytics
• Search Engine Optimization (SEO)
• Integrated Marketing
• Yahoo Search Marketing
• Search
• Msn Adcenter
• Marketing
• Search Engine Marketing (Sem)
• SEO
• Analytics
• Social Media
• Digital Media
• Omniture
• Interactive Marketing
• Affiliate Marketing
• Digital Strategy
• Advertising
• Marketing Strategy
• Strategy
• E-Commerce