Juan Felipe Rios

About Juan Felipe Rios

Great products and experiences are built by teams. To achieve this, I work with the right positive attitude and drive to enable the best teamwork.

Experience

1. Senior Product Manager, Consumer Growth

   Greenlight

   Nov 2022 — Present · US

   Set vision and led two cross-functional teams focused on monetization and Product-led Growth (PLG), delivering incremental annual revenue through onboarding optimizations, pricing strategy, trial design, and new PLG use cases.Designed and scaled gamified sharing experiences (voting contests, job boards, incentivized pay links), unlocking new high visibility brand awareness levers for the business. Partnered closely with engineering, data science, and UX to define and execute A/B experiments, driving incremental lift on premium plan adoption. Owned growth experimentation backlog to drive trial conversion, upgrade funnel efficiency, and sharing virality.Led referrals channel, most efficient acquisition channel, through iterative testing and optimization, increasing net referrals and referrals as a % of total reg.Led PLG and revenue initiatives, including a redesigned trial-to-subscription flow and pricing updates across subscription tiers.

Education

• Universidad Icesi

  Bachelor of Business Administration (B.B.A.), Marketing and International Business

  2012

• University of Technology Sydney

  Master of Business Administration (M.B.A.), Marketing & Strategic Management

  2013 — 2015

Skills

• Sales Management
• International Sales
• Strategy
• Leadership
• Marketing
• Negotiation
• Teamwork
• Strategic Planning
• Customer Development
• Management
• Business Strategy
• Business Planning
• Team Leadership
• B2b Marketing Strategy
• Business Development
• Marketing Strategy
• Crm
• Market Research
• New Business Development
• Customer Relationship Management (Crm)
• International Business