Juan Diego Guzman

About Juan Diego Guzman

I’m a multiple EFFIE-winning Executive Creative Director who focuses on multicultural communication and human-centered storytelling. Over the years, I’ve led diverse creative teams at WeBelievers, Liquidfish, AlmaDDB, GlobalHue, CP+B, Leo Burnett, and Ogilvy, shaping brand narratives that resonate deeply across audiences and cultures. Turning brand narratives into actions. More acts, less ads.#ActvertisingI’ve worked for Fortune 500 companies such as McDonald’s, Toyota, State Farm, Pepsi, Netflix, Honda, Clorox, Burger King, Chrysler, Memorial Sloan Kettering Cancer Center, AARP… and for your local shop as well. For 15+ years, I’ve also been an teacher at Miami Ad School, where I dive into Pop Culture Engineering (a course I designed myself from scratch), Gaming Concepts, and story-doing with students whose work has gone on to win big in national and global competitions. But what I’m most proud of is helping them approach creativity as a purposeful human-to-human craft. Now boosted and enhanced with AI, which is nothing less than Augmented Imagination when treated as such. And also, learning a lot from the younger generation in the process. We learn more as we teach and share experiences with others. I’m a hybrid creative: copy at heart + art, and everything in between. I believe in interconnectivity. After all, everything is already connected by default and the beautiful task at hand is to explore and discover those preexisting connections to benefit people and brands. I have written and published 4 books of poems plus my compilation of my own 365+ quotes in a book titled: Opinions, so far. Currently producing my own documentary with AI, out of my set of 101 plots I’ve written. Creativity is the most powerful human trait and asset we have to move people and grow businesses. It is the most difficulty thing to measure in terms of numbers, yet it is the one and only thing that guarantees permanence.

Experience

1. Executive Creative Director & Founder

   Humans2humans

   Nov 2024 — Present · Miami, FL, US

Education

• Universidad Pontificia Bolivariana

  University, Advertising

  1997 — 2002

• The University of Sydney Business School

  Associate's degree, Business Administration and Management, General

• Miami Ad School

  Associate of Arts - AA, Copywriting

  2004 — 2006

• Cannes Roger Hatchuel Academy

  Diploma, Advertising

  2006 — 2006

Skills

• Corporate Branding
• Typography
• Strategy
• Creative Writing
• Direct Mail
• Mobile Marketing
• Television
• Integrated Marketing
• New Media
• Interactive Advertising
• Creative Strategy
• Brand Management
• User Experience
• Content Strategy
• Interaction Design
• Photography
• Brand Development
• Social Media
• Radio
• Media Planning
• Fashion
• Social Media Marketing
• Online Advertising
• Concept Development
• Digital Media
• Indesign
• Copy Editing
• Video
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Creative Direction
• Marketing Communications
• Art Direction
• Brand Architecture
• Copywriting
• Web Design
• Email Marketing
• Direct Marketing
• Adobe Creative Suite