Juan Carlos R.
Opening Director of Sales Marketing @AC Hotel Arlington National Landing
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WORK HISTORY
Opening Director of Sales Marketing @AC Hotel Arlington National Landing
Arlington, VA, US
Lead the commercial strategy for the AC Hotel Arlington National Landing, the largest AC Hotel by Marriott in North America, following a multi million, 10 month renovation project and a six month independent white label phase. Relaunched June 30, 2025, the 355 room hotel now reflects AC’s design forward identity with 8,800+ sq ft of refreshed event space.Work cross functionally to execute the 2025 business and marketing plan and ensure the hotel’s online presence transitioned cleanly from its former identity. Personally oversee the creative vision for branded collateral, from menus and promos to sales decks and fact sheets, and ensure the prior hotel’s digital footprint was purged to avoid confusion.Lead 2024 and 2025 global corporate pricing and negotiations for Marriott key accounts, including government and enterprise clients. Partner with revenue on group and catering budgets and present strategy and performance to ownership on weekly calls.Build and lead a high performing team of four managers and one coordinator. Response time has improved by 87 percent, with the team ranking #1 in the comp set as of July 2025.Deliver consistent budget outperformance pre renovation and pre rebrand: beat the team goal and hotel budget in Q1 2021; in 2024 exceeded the team goal and hotel budget in Q1, beat both the Banquets and Catering goal and hotel budget in Q2, again surpassed the team goal and hotel budget in Q3, and beat the hotel budget in Q4. All achieved before renovation, dual rebrandings, and reopening. Beat also on Q1-2026 Team and BnC Goals. Since taking over the hotel’s LinkedIn strategy, engagement has surged:+140.2% impressions,+127% reactions,+298% comments, and +211.1% reposts (April to July 2025), strengthening visibility and brand presence within the competitive National Landing and DC market.Shared goal: position the AC Hotel for long term commercial success post rebrand and lead it into a strong 2026.
EDUCATION
University of Puerto Rico, Río Piedras
Bachelor of Social Science
University of Phoenix
Masters in Business Administration
ABOUT JUAN CARLOS R.
Results-driven and dynamic executive with almost two decades of experience driving revenue via strategic collaboration in diverse and critically-acclaimed markets including, Virginia, Dallas, Washington DC, Miami, and San Juan. Proven success in revenue generation and sales accomplishments, both in internationally-recognized hotel chains and independently-owned hotels. Formal education backed by unique skillset and experience propelling organizations forward, achieving operational objectives and exceeding goals. Bilingual in English and Spanish.
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