Juan Perez

About Juan Perez

Juan Perez, CEO, and Co-Founder of Highbrid Media, has been instrumental in shaping the multicultural marketing needs of some of the most successful corporations and institutions in the world. From concept to execution, to measurement, Juan and colleagues bring together distinctive marketing and branding communications targeting the Caribbean and Latin American, African-American, and Asian consumer. Juan – “We’re not a marketing agency in the truest sense of the word. Instead, we deliver an audience, the multicultural audience, and dedicate a tremendous amount of time and resources to understand and motivate that audience through messaging that resonates and drives levels of engagement. Through our proprietary Team Grassroots™ Marketing, we implement cost-efficient, unconventional approaches to marketing communication. The result, conversion rates that are three times higher than the norm. Juan has been featured in the Daily News, Wall Street Journal, New York Times, Crain\'s New York Business, National Public Radio, Institute for Justice\'s Annual Journal, and The Brooklyn Progress Newspaper. He is a well-respected leader in his community, lending his talent and support to the Brooklyn Chamber of Commerce Board of Directors. In 2011, he was also awarded the “Young Gifted and Black Strategic Marketer of the Year Award.” Highbrid’s differentiators/core competencies: • Team Grassroots™ Marketing- Digital Brand Ambassador Team and Influencers • DigiSign Network ™ - A system of over 100 monitors networked together and mounted in commuter shuttles and retail locations delivering programming. Client\'s messages are delivered in real-time via Wi-Fi. • Digital Marketing and Student Recruitment - online/digital strategies, branding, marketing intelligence, and customized CRM platforms geared towards building a segmented database of pre-qualified prospective studentsMarquis Clients:• MetroPCS• AT & T• Western Union• UniverSoul Circus• Air Jamaica• I Love New York

Experience

1. Chief Executive Officer

   Highbrid Media

   Nov 2004 — Present · New York, NY, US

   Juan is a proven leader supporting the development of the multicultural marketing needs of some of the most well-known brands and institutions in the world. As CEO and Co-Founder of Highbrid Media, Juan is charged with leading the development and execution of Highbrid’s long-term strategy, ensuring that each project meets and/or succeeds customer deliverables, while simultaneously driving the company to revenue profitability. Juan’s objective: produce lead generating marketing campaigns with the view to book sales through closure. With his sales and marketing background and interest in technology, he has aided the introduction of proprietary marketing strategies, Team Grassroots™, a cost-efficient, unconventional approach to marketing communication to include conversion focused brand ambassadors and influencers, and DigiSign Network,™ a system of over 100 monitors networked together and mounted in commuter shuttles and retail locations delivering programming.Pursuing Opportunities In These Segments And Sectors:• International telecom • Product manufacturer, beverages, wines, spirits• For-profit college• Local/regional c-suite executives• Branding agency• Media buying agencyCERTIFICATIONS:• Minority Business Enterprise - City and State of New York March 2014 to March 2019• Advanced Quickbooks Accounting Certification - Laguardia Community College August 2012 to October 2012• Graduate Goldman Sachs Small Businesses Initiative Cohort 8-February 2012 through June 2012

Education

• West Virginia University

  Bachelor of Science - BS, Advertising & Journalism | Cum Laude

  1997 — 2001

Skills

• Marketing
• Sponsorship
• Mobile Marketing
• Sales
• New Business Development
• Entrepreneurship
• Public Relations
• Powerpoint Development
• Small Business Development
• Media Buying
• Copywriting
• Brand Development
• Market Research
• Account Management
• Integrated Marketing
• New Media
• Strategic Partnerships
• Google Adwords
• Radio
• Blogging
• Media Planning
• Business Development
• Digital Marketing
• Advertising Sales
• Brand Management
• Social Media Marketing
• Marketing Strategy
• Outdoor Advertising
• Online Advertising
• Digital Strategy
• Online Marketing
• Press Releases
• Digital Media
• Promotions
• Social Media
• Leadership
• Advertising
• Entrepreneur
• Small Business
• Marketing Communications