Juan Diego Cordón

About Juan Diego Cordón

I build and grow bold ideas into market-ready products that connect with consumers and scale with purpose.With a foundation in biotechnology and an MBA, I\'ve led product innovation and go-to-market strategy at the intersection of wellness, functional beverages, and consumer trends. From launching craft beverage brands like SUNDAZE and PICADAS to developing next-gen health and supplement concepts with European partners, I thrive on turning whitespace into breakthrough innovation.My experience spans early-stage startups and growth-phase companies, where I’ve hired and led cross-functional teams across R&D, operations, supply chain, and commercialization. I love solving hard problems, spotting market opportunities, and aligning product, brand, and business models to win.Curious, driven, and globally minded—I move fast, think long-term, and collaborate with purpose.

Experience

1. Founder

   11406 Ventures

   Oct 2025 — Present · Сан-Диего, CA, US

   11406 Ventures is an operator-led CPG practice based in San Diego. We partner with founders, operators, and investors to take food, beverage, and consumer brands from idea to shelf — and from shelf to category.Most advisors hand you a deck and disappear. We\'re former founders and ops leaders who stay in the work past launch day. We sit with your co-packer, rebuild your BOM, and pick up the phone when a PO slips. If it can\'t be shipped, it\'s not a strategy. WHAT WE DOInnovation & Commercialization Benchtop to shelf. Formulation, co-packer selection, pilot runs, and launch readiness.Fractional Ops & Supply Chain COGS modeling, procurement, 3PL, capacity planning, QA/QC, and cost engineering.Product Lifecycle Management SKU rationalization, reformulation, renovation, and margin recovery.Go-to-Market & Demand Validation Retail strategy, velocity planning, channel fit, and trade planning across grocery, natural, club, and DTC.M&A Scouting & Advisory Diligence support, LOI through close, and integration playbooks for strategics and funds. THE TRACK RECORD$35M+ in retail revenue across the portfolio 10+ brands launched 20+ commercialized SKUs Work shipped across grocery, natural, club, and DTC WHO WE WORK WITHFounders preparing to launch or scale a CPG brand Operators who need fractional leadership across ops, supply chain, or commercialization Investors and strategics sourcing, diligencing, or operating portfolio brands Co-manufacturers and ingredient partners looking to formalize their commercial processBased in San Diego. Working with brands internationally.11406ventures.com

Education

• Fundación Genoma España. Spanish Ministry of Science and Innovation

  BIOCAMPUS: Training Program for Biotech Entrepreneurs, Entrepreneurship

  2009 — 2009

• Hult International Business School

  Master of Business Administration (M.B.A.), Business

  2015 — 2016

• Universidad Pablo de Olavide

  Bachelor’s Degree, Biotechnology

  2005 — 2009

• Aliter Business School (Madrid) & University of Alcalá de Henares (Spain)

  Master of Management, Biotechnology

  2009 — 2010

• Department of Cell Biology. Andalusian Center for Developmental Biology (CABD)

  Internal Student, Biotechnology

  2006 — 2008

Skills

• Strategy
• Planificación Estratégica
• Building Relationships
• Estrategia
• Management
• Analytical Skills
• Espíritu Empresarial
• Biotecnología
• Trabajo En Equipo
• Strategic Planning
• Research
• Project Management
• Ciencias Naturales
• Business Strategy
• I+D
• Administración Y Dirección De Empresas
• Teamwork
• Biotechnology
• Leadership
• Liderazgo
• I D
• Gestión De Proyectos
• Estrategia Empresarial
• Investigación Y Desarrollo
• Microsoft Office
• Negociación
• Desarrollo De Productos