Juan Coleman
User Experience Lead @Pexapark
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WORK HISTORY
User Experience Lead @Pexapark
London, GB
User Experience Lead (Sole product design authority)Pexapark provides market intelligence and pricing tools for institutional investors making multi-million pound renewable energy decisions across EU and US markets.As lead, I head-up and own product design end-to-end across 4 platforms; including product, brand, design systems, and design operations.Key results:90% conversion increase on BESS valuation workflows through behavioural analysis revealing distinct trader vs. asset owner needs311% user growth on Transactable Price Ranges in first 5 months4.25x improvement in click-through rates (34% vs 8% pre-launch)60% platform usage growth year-on-year500 premium monthly users across major enterprise clients including Fortune 500 energy companies, utilities, and institutional investorsLed US market expansion through RenewAFI integrationPlatform supporting 32+ gigawatts of PPA investment decisionsBuilt and maintained cross-product design system with hundreds of components, token architecture and established design operations including research playbooks across the organisation.
EDUCATION
AAA School of Advertising
Diploma in Visual Communication (3 years): SAQA Qual Id: 35997 (NQF6)
Grey College
Certificate of Matriculation
International Advertising Association
IAA Diploma in Marketing Communications
Concept Interactive
Introduction to Flash and Multimedia
Google pour les pros
Certificate in Digital Analytics
Google pour les pros
Certifications
AAA School of Advertising
Certificate in Desktop Publishing and Multimedia
ABOUT JUAN COLEMAN
20+ years designing complex B2B platforms across regulated industries; fintech, renewable energy, medical software and devices, IoT, and circular economy.Currently leading product design across 4 interconnected platforms at Pexapark, where I own design end-to-end: product, brand, design systems, and operations. The work supports institutional investors making multi-million pound renewable energy decisions across EU and US markets.Recent impact: 90% conversion increase on core valuation workflows. 311% user growth on flagship pricing tools. 4.25x improvement in click-through rates. 60% platform usage growth year-on-year.Previously: designed surgical collaboration tools at Proximie (Series B, contributing to Series C), led IoT product design at Blueair (acquired by Unilever), and built circular economy platforms at Phonetradr.Open to Head of Design opportunities at Series A/B/C companies in climate-tech, healthtech, or fintech where complex domains need clear, high-impact product thinking.
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