Juan Carlos Rojas

About Juan Carlos Rojas

Professional with over twenty years of experience in video operations, digital media engineering, product management, strategic planning, application development, information architecture, conceptual design and digital marketing. Directly responsible for improving performance of streaming media operations for customers in the OTT, IP Video and TV Everywhere spaces. Leader with a successful record of increasing audience reach and Internet traffic by offering engaging, high-quality digital content that enhances user experiences and business goals. Highly familiar with operations, production and distribution of digital projects in areas of media, entertainment, news and education. Specialties: Highly experienced managing, operating, developing and designing digital video products, web, mobile and social media networks. Thorough knowledge of HLS, DASH, MPEG-2, ProRes, MPEG-4, Smooth Streaming, H.264, H.265, HEVC, Digital Rights Management, Vantage, UpLynk Slicer, Agility, HTML, XML, Metadata, JavaScript, SQL, JSON, SeaChange AssetFlow, Arris Asset Management System, Tableau, Google Analytics, Aspera, OpenText, Drupal, WordPress, CSS, Dreamweaver, Photoshop, Flash, Visio, Agile, Salesforce, SharePoint, Jira, Confluence, Basecamp, Avid Media Composer, Final Cut Pro, Premiere, HTML5, Flash Media Encoder, Windows Media Encoder, Adobe Marketing Cloud, HootSuite, TweetDeck, Fireworks, FreeHand, Illustrator, PageMaker, QuarkXPress, Word, Excel, PowerPoint, Access and FileMaker. Highest level of Spanish language proficiency.

Experience

1. Senior Manager Principal Engineer, Video Content Management & Operations Edgio Verizon Media

   Verizon

   Jun 2013 — Present · Washington, DC, US

   Video Content Operations and Digital Media Product Management for FiOS TV (VOD, QAM-less, Stream TV, IPTV, Multi-Screen Video and Mobility) in the OTT, IP Video, STB and TV Everywhere spaces that support millions of customers.• Lead management of digital video systems, workflow processes, asset management, media formats, metadata transformation and validation, troubleshooting and error resolution, transcoding and delivery of streaming video products.• Provide technical leadership and subject matter expertise on video codecs and containers, screen resolutions, adaptive bitrate standards, closed captioning, digital rights management, dynamic ad insertion, players and devices playback.• Provide solutions to key features and requirements for launching and future demand of FiOS QAM-less, Verizon Stream TV, FiOS Mobile and Web, and IPTV. Successfully lead a cross functional team collaboration, and complete the processing and publishing of very large video content catalogs that generates millions in revenue year after year for Verizon Media. Liaison with major content providers and downstream customers.• Manage end-to-end quality assurance and testing of video content and systems. Lead Tier 2 troubleshooting and resolution of customer problems reducing the volume of tickets that remains open to 1%. Identify root cause analysis, oversee corrective projects, ensure proactive approach into operations and take the lead on pursuing automated and streamlined solutions to common errors. Improve on-time performance and success rate for availability of video content on the customer storefronts by resolving advanced error conditions and implementing strategies to reach 100% success metrics.• Analyze, visualize and make sense of data on media processing, video capacity, system performance, metadata transformation and on-time delivery to generate reports, insights, dashboards and metrics, so that senior management can use this business intelligence to make strategic decisions.

Education

• Temple University

  Master of Fine Arts, Film and Media Arts

  1994 — 2000

• Universidad del Valle, Cali, Colombia.

  Bachelor's Degree, Communications

  1988 — 1992