Juan Pava
Senior Brand Manager @Procter & Gamble
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WORK HISTORY
Senior Brand Manager @Procter & Gamble
Paris, FR
Develop and implement brand strategies to drive growth and market share- Work closely with cross-functional teams and external agencies, to ensure alignment and successful execution of brand plans- Collaborate with innovation teams to launch new products that align with brand goals and meet consumer needs- Analyze market trends and consumer insights to inform strategic decisions- Execute integrated marketing campaigns across various channels- Ensure consistent brand messaging and strong brand positioning- Oversee brand budget and ROI analysis to optimize marketing spend- Track brand performance metrics.
EDUCATION
Grenoble IAE
Master 2 Ingénerie Marketing des Marques
Grenoble IAE
Master 1 Marketing et Vente
Universidad Nacional de Colombia
Bachelor of Business Administration (B.B.A.)
Grenoble IAE
Licence Management et Gestion des Entreprises
ABOUT JUAN PAVA
With over five years of dedicated experience in brand management, I\'m currently thriving as a Senior Brand Manager at Procter & Gamble, where I utilize my expertise in marketing strategy and analytics to foster brand growth. My mission is to craft and execute innovative strategies that resonate with our audience, leveraging insights to meet consumer demands effectively. I am committed to strengthening brand positioning and driving market share, reflecting Procter & Gamble\'s values through dynamic marketing campaigns and cross-functional collaboration. At Procter & Gamble since January 2023, I\'ve been at the forefront of developing brand strategies, ensuring alignment across various channels, and launching new products that align with our goals. I collaborated closely with innovation teams and external partners, leading to integrated marketing campaigns that bolstered our brand\'s presence. My role includes rigorous analysis of market trends and consumer insights, which has been pivotal in making strategic decisions that enhance brand performance and optimize marketing spend.
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