Juan Pablo Roca
Digital Transformation Executive | Energy & Industrial Services | Customer Experience & Technology Innovation | Driving Operational Efficiency & Growth Across O&G Value Chain
- Role
- Customer Delivery System Global Product Manager at SLB
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Juan Pablo Roca
Energy technology & digital transformation executive leading enterprise-scale innovation and operational modernization across upstream operations, customer platforms, and global business systems.I bridge field domain expertise with digital product leadership—delivering AI, automation, and cloud platforms that reduce operational waste, accelerate revenue cycles, and unlock measurable commercial and ESG value.My leadership style is collaborative, customer-focused, and anchored in agility. I bring a builder’s mindset and a systems approach to digital transformation—focused on making strategy executable, platforms scalable, and change sustainable.Career highlights include:• Led SLB’s global customer experience platform rollout across 100+ major accounts—eliminating manual workflows, accelerating billing cycles and reducing 80% the volume of emails and calls.• Built SLB’s first SLB GenAI Pilot for Artificial Lift Services and reduced by 60% the time required for evaluating ESP performance and design.• Reduced cost per delivery by 30% and NPT by 44% in unconventional stimulation digital transformation.• Led a $130M P&L as Country Manager for Canada Cementing Services.• Built enterprise BI strategy, data lake, master data program, and integrated cloud & advanced analytics ecosystems.• Designed, built and deployed the first digital platform for service operations planning, fulfillment and logistics in SLB Well Services, achieving more than 60% process time reduction.• Designed, built and deployed the first digital pricing app and model in SLB for $1B+ North American well stimulation operations.Recognized for driving adoption in complex environments, aligning executive stakeholders, and scaling digital products across global operations. Passionate about transforming industrial operations through AI, data, automation, and modern product leadership.Focus Areas: Business Transformation | Digital Platforms | AI/GenAI | Enterprise Product Leadership | Energy Tech | Data & Cloud | Operational Excellence | Customer Experience | P&L Leadership | Large-Scale Change
Experience
Customer Delivery System Global Product Manager
Mar 2021 — Present · Houston, TX, US
Education
Heriot-Watt University
Master of Science (MSc), Management of Oil & Gas Industry
Universidad Privada del Valle
Bachelor's degree, Civil Engineering
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