Juan Francisco Rios Perez

WORK HISTORY

ABOUT JUAN FRANCISCO RIOS PEREZ

I am a senior commercial professional with extensive experience leading market development and building long-term customer and partner relationships in B2B environments.Over the years, I have managed complex territories and diverse customer portfolios, leading commercial operations across Canada from British Columbia to Quebec, with additional responsibility for key U.S. regions including Ohio and Northern New York.My work has consistently focused on sustainable growth, trust-based relationships, and long-term value creation across complex value chains.What defines my work:• Leading commercial strategy across large, multi-region territories• Developing and managing key accounts and long-term partnerships• Navigating long sales cycles and cross-functional environments• Combining commercial discipline with a human, relationship-driven approachI am known for my ability to connect with people, understand business realities on both sides of the table, and translate conversations into practical, sustainable business growth.