Juan Diaz de Leon

About Juan Diaz de Leon

I lead revenue and growth initiatives focused on turning strategy into measurable results.In 2025, I led the Direct Sales organization at Pie Insurance to a breakout year, finishing at 401% of annual premium plan and delivering performance significantly above target.This performance was driven by disciplined full-funnel execution:• Increasing workable pipeline and improving lead quality• Sustaining conversion performance at ~160%+ of target• Improving average premium through stronger deal selection• Improving performance visibility across the sales funnel to support data-driven decision makingMy work sits at the intersection of:• Sales leadership & team development• GTM strategy and execution• Funnel analytics and conversion optimization• Cross-functional alignment with underwriting, operations, and marketingI’m passionate about building high-performing teams and scalable systems that make strong results predictable — not accidental.

Experience

1. Team Lead, Inside Sales & Account Management

   Pie Insurance

   Jul 2023 — Present

   Lead a Direct Sales organization responsible for new business production and account growth, managing performance across the full sales funnel.•Drive Direct Sales organization to 401% of annual revenue plan in 2025• Increase workable pipeline to 165%+ of plan through improved prioritization, execution discipline, and lead focus• Sustain conversion performance at ~160%+ of target through targeted coaching, deal strategy, and quality management• Own full-funnel performance management, using GTM reporting to monitor pipeline health, identify gaps, and adjust strategy to drive revenue outcomes• Partner cross-functionally with underwriting and operations to align production strategy and maximize placement opportunities• Coach and develop inside sales and account management team to consistently exceed production and performance expectations

Education

• Colorado State University

  BA, Economics

  2007 — 2011

• Kingston University

  Economics Study Abroad Program - London, UK

  2010 — 2010

Skills

• Quickbooks
• Entrepreneurship
• Saas
• Creative Problem Solving
• Investments
• Strategy
• E-Commerce
• Accounts Payable
• SEO
• Business Analysis
• Social Media
• Fund Accounting
• Operations
• Start-Ups
• Tax
• Marketing
• Project Management
• Entertainment
• Economics
• Public Speaking
• Business Development
• Leadership
• Digital Marketing
• Networking
• Microsoft Excel
• Financial Analysis
• Sales
• Financial Accounting