Juan P.
Multilingual Account Executive | LATAM Market Growth Specialist
- Role
- Latam & Caribbean Business Development Director at FS-ISAC
- Location
- Lakeland, FL, US
- LinkedIn followers
- 500 followers
About Juan P.
I’m a multilingual Business Development and Sales Executive with 10+ years of experience driving revenue growth across LATAM, the Caribbean, and North America. I specialize in helping public and private organizations—particularly in high-impact sectors like SaaS, Technology, Cybersecurity, Media, and Event Sponsorship—overcome challenges such as market expansion, revenue stagnation, and cross-cultural sales alignment. Let’s connect—I’d love to hear your story and explore how I can help drive growth across LATAM and North America. Core Competencies: Go-to-Market Strategy LATAM Expansion Enterprise Sales Channel Partnerships Customer Retention
Experience
Latam & Caribbean Business Development Director
Jan 2022 — Present · Miami, FL, US
As a regional business development leader for LATAM and the Caribbean, I’ve driven strategic growth initiatives and reactivated key markets for FS-ISAC, a global non-profit focused on cybersecurity in the financial sector. Surpassed annual sales quota by 175% in the first year. Spearheaded business development across Central America, South America and the Caribbean, achieving consistent year-over-year growth. Reengaged dormant accounts and revived high-value opportunities, 40%+ increase in client retention. Built strategic alliances with financial regulators and industry associations across LATAM and the Caribbean. Delivered multilingual virtual presentations via Zoom and Microsoft Teams Utilized Sales Navigator and ZoomInfo. Collaborated with global Sales and Marketing teams. Represented FS-ISAC at major in person industry events across US & LATAMThis role has been instrumental in expanding FS-ISAC’s presence and influence across Latin America and the Caribbean, driving sustainable growth and strategic engagement in the region.
Education
Polk State College
Associates in Arts, Business Administration
Universidad Externado de Colombia
Business Administration
University of South Florida
Bachelors of Business Administration, Finance & Management
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