Juan D.

About Juan D.

My professional journey has been an adventure between strategy, storytelling and innovation. Moving to the US as a teenager has profoundly shaped who I am. I was young enough to fully embrace my American experience and old enough to keep my Hispanic heritage alive. To this day, this fluid identity strengthens my self-awareness, empathy and resilience, allowing me to thrive in the ambiguity of rapidly changing and highly competitive environments. It is at this intersection where I love to help teams and businesses to be different, customer-obsessed and adaptable.I’ve been lucky to have an excellent education, great mentors & profound work experiences. Fresh out of college, I worked in the construction industry and learned to navigate complex projects and the beauty of building things by hand. When the great recession brought construction to a standstill, I pivoted to sales & marketing in consumer electronics. This experience took me around the world to win multimillion-dollar deals and build distributor networks in three continents. I then followed a life-long dream of working in healthcare, and learned to use the power of strategy, ingenuity and entrepreneurship to tackle some of the world’s greatest challenges. As a strategist, I love helping teams across the business to make sense of their current challenges, make tradeoffs and prioritize viable growth initiatives that can truly deliver significant value. As an innovator, I’ve been privileged to work along some of the most brilliant minds in early-stage programs that would blow anyone’s mind. I’ve used empathy to explore and define problems worth solving, diving deep into customer journeys to uncover opportunities that transform customer experiences. And as a storyteller, I recognize the power of communication to influence the change we work so hard for. I help teams to articulate strategy to senior leadership, building clear and compelling narratives, plans and roadmaps to facilitate understanding and decision-making. I also love to work with fellow marketers to craft messaging strategies that resonate with customers and investors. On the personal side, I landed on a gold mine when my wife said yes -she’s a brilliant entrepreneur and a gorgeous fashionista, who makes the ordinary extraordinary. I play a little guitar, love to cook and enjoy DYI projects. I have a soft spot for philosophy, particularly Stoicism, and love to read everything Naval Ravikant writes -I actually met Naval once in Manhattan Beach but our conversation was cut short as my dog stole the show!

Experience

1. Global Marketing Strategy Diabetes

   Medtronic

   Apr 2023 — Present

   I am responsible for facilitating the development of our global marketing strategy and creating a rolling planning mechanism to guide identification, prioritization, resourcing, and execution of growth initiatives- Develop and manage commercial strategy to prioritize and monitor initiatives to grow addressable market, gain market share, increase revenue per customer and reduce cost to serve, facilitating workshops with regional and global leaders to align on business realities, key priorities and translate strategies into OKRs- Co-manage Growth Day, a senior leadership council for growth initiatives, supporting teams with strategy and pitch formulation to drive clarity and conciseness in their recommended initiatives to facilitate decision-making- Created the playbook for the competitive strategy workstream and lead its operation by bringing together cross-functional stakeholders to monitor competitive developments, develop and maintain tactical plans to mitigate threats and influence strategic decisions to increase our competitive edge- Represent Global Marketing in our strategic planning process to ensure proper alignment with voice of customer, regional priorities and short- and medium-term marketing strategies.

Education

• Questrom School of Business, Boston University

  Master of Business Administration - MBA

  2020 — 2022

• Drexel University

  Bachelor's degree, Mechanical Engineering

  2000 — 2006