Juan Carlos Combariza

About Juan Carlos Combariza

As a goal oriented, innovative thinker and learner, I have deployed and managed multi-million dollars investment programs, across the customer\'s purchase journey, that expand from demand generation through acceleration, transaction, and usage of cloud solutions, contributing to achieve the organization\'s goals by leveraging innovation through the development of Large Language Models to optimize processes that deliver solid ROI. As a results-driven business leader with a \"can-do\" attitude, I have proven expertise in building successful channel ecosystems for the software industry across the world. I have created B2B go to market (GTM) initiatives that connect sales and marketing motions, orchestrating and leading multi-disciplinary and diverse high performing teams located across several countries, to support Microsoft’s partner ecosystem in their own Digital Transformation journeys.I have deep expertise in achieving complex-problem solutions while dealing with ambiguity. I have demonstrated excellent analytical, decision-making skills and willingness to take on big challenges throughout my career. In all my positions I have successfully leveraged my leadership, entrepreneurial and team-building skills. Key capabilities include:• AI literacy• Large Language Model (LLM) development and application• Business strategy and development• Process optimization• Innovative thinking• Partner ecosystems’ management • Conflict mitigation• Connected Sales & Marketing • Channel and Sales force Mgmt.• Teams’ creation, nurture and management

Experience

1. Director of Business Strategy - Marketing Excellence Lead - Security

   Microsoft

   Jul 2025 — Present · Redmond, WA, US

   Led the demand generation strategy for Microsoft Security products in the SME & C segment, generating over $500 million in new pipeline within six months. • Responsible for driving 15% of total qualified pipeline from marketing-initiated signals, enhancing overall marketing effectiveness. • Collaborated with cross-functional teams to design an integrated marketing model, optimizing ROI and aligning efforts with pipeline requirements.• Responsible for the Territory Planning Process with Partners for Microsoft Security products across the world, generating propensity signals for Microsoft sellers to act upon and Co-Sell with the partner ecosystem.

Education

• University of Virginia Darden School of Business

  Business Strategy Specialization

  2016 — 2018

• Babson F.W. Olin Graduate School of Business

  Financial Accounting for the Executive MBA Program

  1995 — 1995

• Pontificia Universidad Javeriana

  Bachelor, Arts of Industrial Design

  1985 — 1989

• INALDE Business School

  Master of Business Administration (M.B.A.), Business Administration

  1996 — 1998

Skills

• Business Development
• Business Alliances
• Negotiation
• Competitive Analysis
• Customer Relationship Management (Crm)
• Channel Programs
• Crm
• Budgets
• Relator
• Channel Marketing
• Goal Oriented
• Cross-Functional Team Leadership
• Marketing Strategy
• Online Marketing
• Demand Generation
• Go-to-Market Strategy
• Partner Marketing
• Sales Management
• Resellers
• Budgeting
• Achiever
• Partner Management
• Leadership
• Learner
• Multi-Channel Marketing
• Strategic Leadership
• New Business Development
• Bilingual
• Marketing
• Mobile Devices
• Program Management
• Channel
• Management
• Distribution Management
• Strategy
• Strategy Development
• Channel Partners
• Problem Solving
• Erp/Crm
• Business Analysis