Juan Cano
Business Development Director Flexible Packaging Director of Marketing (Dual Role) @Screen Europe
Signup · Get unlimited contacts
WORK HISTORY
Business Development Director Flexible Packaging Director of Marketing (Dual Role) @Screen Europe
Business Development Director- Flexible Packaging- Digital Printing Equipment• Leading the division from market entry to commercial execution, driving sales and profitability.• Develop a TCO and ROI model that demonstrates financial returns. High value Capital Equipment.• Secure engagement at C-level with leading packaging converters; building trust and execute late-stage negotiations.• Guide early adopters through final demo stages in Japan HQ and secure first European sales, establishing a track record of market adoption and positioning SCREEN for scalable growth.• Continue to train and mentor sales teams, enabling them to independently generate and convert opportunities.• Elevate SCREEN’s role from technology innovator to trusted commercial partner in the flexible packaging industry.Key Achievement: Proved the business case for digital printing in flexible packaging, achieving the division’s first sales and positioning SCREEN for scalable commercial growth.Marketing Director• Appointed to take on additional responsibility as Marketing Director• Lead the European marketing strategy across all business units (Commercial Printing & Direct Mail, Labels and Flexible Packaging), strengthening market position and brand authority.• Manage marketing budget, ensuring effective allocation to maximize ROI • Manage, inspire and develop the marketing team built on high-performance culture.• Drive cross-functional alignment with Sales, Product Management, and Operations to optimise product positioning and accelerate growth initiatives.
EDUCATION
Oxford Brookes University
MBA, Master of Business Administration
Universidad de Granada
Chemistry, Graduated in Chemistry (5-year degree)
The University of Manchester
MSc, Polymer Science and Technology
Hult Ashridge Executive Education
Leadership Live, Business Administration and Management, General
SKILLS
ABOUT JUAN CANO
An experienced and internationally oriented Senior Business Director who leads organizations to deliver strategic growth and market share, implements operational efficiency and significantly improves financial results whilst achieving high levels of customer satisfaction. Strong focus of new Product Development, Product Management, Market Positioning and Innovation. A results driven individual and inspirational leader who combines a strategic view with organizational development of strong management teams by selecting the right talent, coaching and creating a high performing team spirit. Enjoys fast paced and changing environments, taking on new challenges and always aspiring for excellence. Key Skills:• Proven sales track record with >17 years in Senior Leadership roles• Strategic planner with a in-depth understanding of the entire business value chain• Strong negotiator with an adaptive leadership style and a passionate drive to succeed• Tenacity to learn complex technical details allowing ability to communicate at expert level• Customer focused and able to develop strong long-lasting business relationships• Proven ability to create robust growth strategies and replicate results in new environments• Hands-on approach, not afraid to make tough decisions and carry them through completion• Excellent communicator across all levels and in 3 different languages: English-Spanish-Italian• Excellent people management skills with the ability to lead, motivate and coach others
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.