James Williamson

Product Director - Trust @Trustpilot

Beaconsfield, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Product Director - Trust @Trustpilot

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London, GB

Lead the Trust product team, and set the strategy to enhance the authenticity and reliability of the Trustpilot experience for businesses and consumers. • We develop ML and LLM models to detect fraudulent reviews and inauthentic behaviour. • Oversee the creation of both commercial and free products, such as business verification, regulatory alerts, and review labelling, to further increase trust between business and consumers.

SKILLS

Quantitative AnalyticsDigital MediaPricingAd ServingOnline AdvertisingStrategyAdvertising OperationsDigital StrategySocial MediaQuantitative AnalysisOnline MarketingInventory ManagementForecastingMobile MarketingDoubleclickMarketing StrategyReporting & AnalysisYield ManagementDigital MarketingCampaign Management

ABOUT JAMES WILLIAMSON

I\'m an experienced product leader helping product organisations develop strategy, implement roadmaps and deliver results. I have particular experience working with EU regulators and building products within new regulation.My role at Trustpilot is focused on ensuring consumers and business adhere to our T & Cs, and that our products, especially ML and LLMs, comply with relevant regulation.I joined Facebook in early 2014 and over the next 10 years worked on ads pricing & auction analytics, and then ad product development. My final role at Meta focused on regulatory response: helping explain the way our ads and Commerce products work to regulators, press, and customers. This included negotiating with the European Commission and the UK\'s competition authority around data use and privacy rules and regulation.Prior to Facebook I worked at LinkedIn where I was responsible for managing the yield on online advertising, primarily in EMEA.

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James Williamson — Product Director - Trust at Trustpilot in Beaconsfield, GB | Unifers