John Taylor

About John Taylor

I combine in-depth experience in traditional marketing with a proven track record in leveraging the latest New Media tools. With solid experience in corporate and agency settings, I presently own a marketing agency that helps mid- and large-sized companies understand how emerging communications technologies impact sales and marketing. We provide strategic and tactical support to help improve customer acquisition, nurture communities and create brand advocacy with influencers. leading to enhanced brand preference and sales.JTMarCom helps companies use social media tools (blogging, social networks, online monitoring platforms, video and more) to enhance their communications and marketing strategies. We tie new media and online skills to formal business goals. For our international client GITI Tire, we created a comprehensive social media strategy (including Facebook, Twitter, Google+, Pinterest, Instagram and YouTube) to introduce a relatively new brand to North American consumers. This included: developing successful Facebook advertising strategies targeting different cultures and geographic regions, as well as establishing a brand ambassador program that identifies and trains influencers to provide third-party testimonials across multiple social platforms. Now when consumers \"Google\" the brand, they find content that makes them want to buy GT Radial tires.Previous experience includes developing a new marketing direction for Uniroyal Tire as the brand transitioned from a consumer “pull” brand to a dealer “push” brand within the Michelin portfolio. Created grassroots marketing program for Uniroyal dealers involving youth soccer that drove 17% annual sales increases and 36% lift in the dealers’ frequency to recommend Uniroyal.Specialties: Tires, Automotive, Trucking, Heavy Equipment, Agriculture, Restaurants

Experience

1. Owner

   Jtmarcom

   Jan 2009 — Present

   I started JTMarcCom in January 2009 and have been very pleased with our progress in one year. We now have six clients, including an international tire brand. Our primary focus is on helping companies incorporate Social Media Marketing into their overall business objectives and traditional marketing plans. Applications such as Twitter and Facebook are all the rage, but we ask our clients to slow down, think about their objectives and whether or not Social Media can help them accomplish their objectives. Most often the answer is \"yes,\" but it must be well-grounded in strategies. I\'ve found that PR (media relations) and Social Media require similar skills and work well together.

Education

• University of Tennessee, Knoxville

  BS, Communications

  1976 — 1978

Skills

• Marketing
• Sponsorship
• Online Advertising
• Social Media
• Strategic Planning
• Social Media Marketing
• Social Networking
• Copywriting
• Business-to-Business (B2b)
• Tires
• Management
• Sales
• Online Marketing
• Content Development
• B2b
• New Media
• Digital Marketing
• Marketing Strategy
• Heavy Equipment
• Email Marketing
• Advertising
• Organic Search
• Public Relations
• Trucking
• Media Relations
• Online Identity
• Blogging
• Account Management
• Marketing Communications
• Facebook
• Agriculture
• Brand Development
• Strategy
• Leadership