Jason Tidwell
Director Corporate Communications at Capriza
- Role
- Director Corporate Communications at Capriza
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jason Tidwell
The special ability to marry complex technologies with emerging market trends – generating brand awareness, category creation, and industry thought-leadership. More than ten years of experience in technology communications and analyst relations.• Extensive hands-on experience working with some of the leading brands in the technology sector, including Oracle, Citrix, MarkLogic, LANDesk, LucidEra, NEC, Recommind, NetIQ, Adaptec, Interwoven (now Autonomy), Cognos (now IBM), and numerous others.• Outside of technology, managed Visa USA marketing and communication initiatives, including: Visa Commercial Solutions; Visa Systems and Emerging Markets; Visa Bill Payment; Verified by Visa; and Visa Corporate Relations. • Proven history of generating impressive results (e.g. media/blog placement, positive impact on analyst reports, development of customer relationships, awards, and speaking engagements).• Adept at utilizing social media strategies/tactics to engage audiences in meaningful market ‘conversations.’• Comprehensive domain expertise in a variety of different technology categories (including database, enterprise search, business intelligence, content management, e-discovery, security, etc.) and individual vertical markets (government, publishing/media, financial services, legal, and pharma).Specialties: Technology for both emerging start-ups and established public companies, analyst relations with both major firms and boutiques, vertical go-to-market expertise, excellent writing skills in a variety of formats (e.g. press release, website copy, contributed articles, speeches, blog posts), particularly strong at launching new ventures. Deep experience in both corporate and PR agency roles.
Experience
Director Corporate Communications
Aug 2016 — Present · Palo Alto, CA, US
Education
University of California, Berkeley
B.A., Mass Communications
1998 — 2000
Skills
- Press Releases
- Digital Media
- Strategy
- Social Media
- Marketing
- Crisis Communications
- Corporate Communications
- Public Speaking
- Marketing Communications
- Public Relations
- Enterprise Software
- Media Relations
- Blogging
- Magazine Articles
- Saas
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