Jt Thorn
Marketing Director | Content Creator
- Role
- Marketing Director at Harmony Educational Services, Inc
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Jt Thorn
Experienced Social media marketer with a demonstrated history of working in digital…
Experience
Marketing Director
Harmony Educational Services, Inc
Jan 2017 — Present · Springville, UT, US
As the Marketing Director for Harmony Educational Services, I lead the development and execution of marketing strategies that support the organization\'s mission to empower families through personalized, home-based education. Over my tenure, I’ve worked across departments to drive enrollment, increase brand awareness, and modernize our digital presence—all while navigating budget constraints and shifting educational landscapes.Key Responsibilities:Strategic Leadership: Directed the overall marketing strategy, brand positioning, and messaging to ensure consistency and clarity across all channels.Cross-functional Collaboration: Worked closely with leadership, enrollment, and curriculum teams to align marketing efforts with organizational goals.Campaign Development: Conceptualized and managed multi-channel marketing campaigns, including digital advertising, email marketing, social media, and print collateral.Content Creation: Oversaw the creation of video, blog, and social media content that educates, engages, and informs current and prospective families.Performance Analytics: Tracked and analyzed marketing performance data to inform strategy adjustments and improve ROI.Creative Direction: Led branding refreshes, designed marketing assets, and managed external vendors to ensure high-quality production standards.Event Promotion: Supported virtual and in-person event marketing, including open houses, info sessions, and educational fairs.Highlights:Helped scale enrollment across multiple states during a time of significant educational shifts.Transitioned the organization toward modern digital marketing practices, including paid social, SEO improvements, and enhanced web presence.Managed internal creative production without a formal team, wearing multiple hats to support organizational needs.
Education
Full Time Filmmaker
Cinematography and Film/Video Production
Utah Valley University
Bachelor's degree
Latter-day Saints Business College
Associate's degree
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