Jake Sterling

About Jake Sterling

Membership activation and engagement at adidas North America, building lifecycle programs that turn new joiners into loyal members.I bring 8+ years in digital/growth marketing, grounded in SEO and content strategy, and focused today on end-to-end member journeys that connect brand and performance. I work cross-functionally with internal and external stakeholders to shape and execute strategies that support broader business and brand priorities.On my teams, I lead with coaching, consistency, and accountability. I focus on building strong ways of working, testing and learning quickly, and developing people so the team and the results keep getting better.

Experience

1. Senior Manager, Membership - Activation & Engagement

   adidas

   Feb 2024 — Present · Portland, OR, US

   Spearhead activation strategy for membership campaigns for adidas North America\'s membership program, adiClub. • Collaborate cross-functionally with internal and external partners to tailor campaigns for key audiences. • Developed targeted activation strategies to align with brand objectives, ensuring a cohesive membership experience across US and Canada.

Education

• Portland State University - School of Business

  Bachelor of Science - BS, Marketing

  2015 — 2017

• University of Hawaii at Manoa

  Pre-Medicine/Pre-Medical Studies

Skills

• Time Management
• Event Planning
• Food & Beverage
• Customer Service
• Microsoft Excel
• Search Engine Optimization (SEO)
• Catering
• Microsoft Word
• Social Media
• Microsoft Office
• Sales
• Marketing
• Event Management
• Bartending
• Marketing Strategy