Jeff Lawrence
Chief Commercial Officer (CCO) @Simply Solventless Concentrates Ltd
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WORK HISTORY
Chief Commercial Officer (CCO) @Simply Solventless Concentrates Ltd
Calgary, AB, CA
Built and led a high-performing team of Sales, Commercial, Marketing, and B2B professionals, driving SSC\'s revenue growth from $7M in 2023 to $47M by the end of 2024. • Played a key role in the acquisition and integration of Cannmart and Delta 9 BioTech, successfully reviving and expanding their brands, and regaining market share. • Developed and executed strategic initiatives to rebuild revenues and enhance market presence, contributing to the overall growth and success of SSC.
EDUCATION
Southern Alberta Institute of Technology (SAIT)
RET, Mechanical Engineering
SKILLS
ABOUT JEFF LAWRENCE
Areas of Expertise Strategic Planning | Team Building | Sales Management | New Business Development | Marketing Strategy | Contract Negotiation | Business Strategy | Affiliate Management | Sales Operations | Account Management | Public Speaking | Operations Management | Key Account Management | Competitive Analysis | Leadership Development | Marketing Management | Change Management | Business Management | Strategy Development | International Business As a dynamic and growth-focused professional with a stellar record of building, developing, empowering, and leading cross-functional teams committed to excellence, I support achieving profits, increasing sales volume, and expanding market share while staying within agreed-upon budgets. With notable success in diverse industries, such as engineered equipment, tobacco, CPG, and cannabis, I drive bottom-line growth in any business setting. I have demonstrated excellence in identifying potential business opportunities through in-depth analysis of all appropriate business channels. I have also shown excellent judgment and problem-solving skills while delegating work across sales teams. What makes me stand out is my experience in consistently displaying an unwavering commitment to customer service, while adding new clients and maintaining premium customer service levels. Through my exceptional relationship-building and communication skills, I excel at establishing and nurturing collaborative relationships with employees, management, clients, and executives. I have established myself as a forward-thinking leader with a tactical and strategic vision, a keen focus on the bottom line, and verifiable success in amplifying efficiency and results. If my profile has piqued your interest in the slightest, please feel free to contact me at J•••••••@outlook.com with any thoughts, comments, or questions about my work—I\'m always open to making new professional connections!
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