John Pepper

About John Pepper

Accomplished agency and in-house marketer/client manager who understands effective communications is both art and science. Diverse industry knowledge and skill set. Successfully led multimillion-dollar healthcare business through focus on marketing communications and storytelling, customer experience, resource management, and recruitment.Ground covered in my career includes author, journalist, content manager, agency client leader of global brands, and in-house marketing communications counsel and recruitment/resource director for a national healthcare organization. I\'m as comfortable defining strategy and leading cross-functional teams as I am drafting a press release or tweet. My passion lies with effectively aligning communications with the customer experience and bottom line.

Experience

1. Senior Director of Communications, Government Programs

   Highmark

   May 2025 — Present

Education

• St. Bonaventure University

  BA, Journalism, English

  1983 — 1987

Skills

• Media Relations
• Marketing Communications
• Public Relations
• Strategic Communications
• Marketing
• Crisis Communications
• Social Media
• Press Releases
• Corporate Communications
• Speech Writing
• Marketing Strategy
• Copywriting
• Advertising
• Internal Communications
• Strategic Planning
• Management
• Leadership
• Strategy
• Crisis Management
• Nonprofits
• Project Management
• Newsletters
• Social Media Marketing
• Customer Experience Management
• Marketing Automation
• Event Planning
• Public Speaking
• Team Building
• Customer Service
• Search Engine Optimization (SEO)
• Digital Marketing
• Recruitment Program Development
• Customer Education and Engagement
• Customer Communications Segmentation
• Marketing Au
• Event Management
• Email Marketing
• Twitter
• Small Business Marketing
• Instagram