Julie Tonseth

About Julie Tonseth

I build and scale revenue and sales operations for Series B-D software companies, typically from $10M to $200M ARR, where growth has outpaced process and execution needs to catch up.I operate at the VP level and remain deeply hands-on — converting strategy into action, and action into measurable results. My focus is on stabilizing fast-growing GTM engines while enabling speed, not slowing it down.With 15+ years leading Sales and Revenue Operations, I’ve designed and implemented the systems, processes, and operating rhythms that support rapid scale across Sales, Marketing, and Customer Success. I’m comfortable setting direction with executives and rolling up my sleeves to implement Salesforce, CPQ, forecasting, analytics, and compensation models when the business needs immediate traction.I’ve helped build the revenue infrastructure behind four successful exits, including NGINX (F5) and Isovalent (Cisco), and have led multiple M&A integrations — aligning teams, platforms, and data without derailing momentum.My leadership style is biased toward action: test quickly, learn fast, adjust, and move forward. I favor practical solutions over perfect plans and focus on building operating models that teams can run in the real world.I’m known for bringing order to ambiguity, aligning cross-functional teams, and helping high-growth companies regain control while continuing to scale. I focus on senior leadership roles with clear scope and executive sponsorship, where decisive execution and calm judgment are needed as companies scale.

Experience

1. Sales Operations - Isovalent, Part of Cisco

   Cisco

   Apr 2024 — Present · US

   Escalate the growth of Isovalent while streamlining operations and reporting functions.Establish best practices for sales and revenue teams, coordinate with sales on large deals for revenue reporting and comp, and review customer agreements and contractsManage and streamline all operations groups including Sales Operations, Marketing Operations, Revenue Operations, and ARR analyticsAssist the CRO in developing sales initiatives, reviewing performance metrics, forecasting, sales compensation, and managing HubSpot CRMTasked with optimizing HubSpot as the Marketing platform, developing and reporting on marketing metrics, and hiring a marketing operations manager to scale the team

Education

• CALIFORNIA STATE UNIVERSITY

  Bachelor of Science, Business Administration; Finance and Economics

Skills

• Sales Support
• Software as a Service (Saas)
• Cloud Computing
• Selling
• Start-Ups
• Application Performance Management
• Sales
• System Administration
• Strategy
• E-Commerce
• Management
• Oracle E-Business Suite
• Solution Selling
• Leadership
• Channel Partners
• Strategic Partnerships
• Software Licensing
• Sales Operations
• Professional Services
• Cross-Functional Team Leadership
• Change Management
• Enterprise Software
• Project Management
• Crm
• Integration
• Go-to-Market Strategy
• Sales Process
• Salesforce.com
• Sales Enablement
• Business Process
• Saas
• Business Process Re-Engineering
• Erp