Cariol Jeff Toliver

Ilottery Product Marketing Manager @Dc Office Of Lottery And Gaming

Washington, DC, US

Received the Marketing/Lotto Achievement Award for going above and beyond to assure the success of the iLottery product in FY23- Exceeded products e-Instant sales goals in FY23 by over 42%($19.1M to $27.2M), and increased Gross Gaming Revenue by more than 45%($2.2M to $3.2M) for the 2023 fiscal year- Successfully managed, tested, and implemented the launch of a new iLottery website while assuring a seamless transfer of the organizations iLottery game portfolio from the old platform to the new- Implemented the addition and onboarding of multiple iLottery vendors- Ensure the success of iLottery through marketing campaigns/strategies, consumer advertising, and sales operations while meeting strong deadlines, never missing a product a launch since joining the organization- Manage and serve as the main point of contact for product lines technology platform vendor, game vendors, advertising partners, and internal stakeholders while leading the development of the product roadmap- Oversee outside advertising agency\'s creative development process to assure all iLottery production efforts meet the DC Lottery guidelines for radio, television, storyboards, paid media, print, social media, and other digital ads pertaining to iLottery- Collaborate with the Director of Marketing, Chief of Communications, and other Product Managers to assure organizational and overall departmental success- Oversee the product development lifecycle for OLG\'s iLottery digital platform, leveraging data & analysis to recommend new game categories and modifications- Manage the digital games workflow to take products from concept to launch, launching over 25 new games per year- Manage the digital games portfolio, providing regular analysis and reporting on game performances while suggesting tactics to achieve revenue goals.

North Carolina Central University

Bachelor of Business Administration, Marketing/Marketing Management, General