Jonathan Kaplan
Junior Marketing Analyst, Digital Sales @Simplii Financial
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WORK HISTORY
Junior Marketing Analyst, Digital Sales @Simplii Financial
Toronto, ON, CA
EDUCATION
TanenbaumCHAT
High School Diploma
Lazaridis School of Business & Economics at Wilfrid Laurier University
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT JONATHAN KAPLAN
I\'m data-driven marketing & product professional with experience in both the Fintech and Digital Health sectors. I help companies turn passive audiences into engaged communities by combining creative storytelling with actionable analytics.Some examples include:• As VP of Marketing Strategy @ Business Entertainment Laurier, I led my team in competition research and data-driven content analysis to build club and event marketing strategies; our campaigns scaled the Instagram from zero to 5,400+ followers (the largest club at Laurier), achieving monthly views and in event revenue.• As a Marketing & Strategy Co-op @ NexJ Health, I crafted their brand voice and strategy as part of a direct-to-consumer pivot, collaborating cross-functionally to help map customer journeys and launch social media campaigns that generated over views.I get excited about opportunities where I can intersect ideation and strategy, helping steer the direction for products and services that people use every day.I love connecting with new people, you can reach me at j•••••••@jtkaplan.com.
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