Jose Ramirez

About Jose Ramirez

A creative professional experienced in social strategy, public relations, advertising…

Experience

1. Senior Ad Operations Specialist

   POLITICO

   Oct 2022 — Present

   Work with project & and partnerships managers, sales, and other consumer teams to ensure successful activation of advertising campaigns across publication web pages, off-site digital DSP partners, and eNewsletter products while becoming a trusted leader for our advertising capabilities and reporting for the team. • Launch, monitor, and optimize campaigns using Google Ad Manager, Adobe Analytics, Campaign Manager360, DOMO, Celtra, Yahoo DSP, and other ad platforms. Partner with the Design team to ensure the placement of print ads for newspapers. • QA assets and troubleshoot technical or performance issues pertaining to pacing, inventory, engagement, tag firing, and pass on essential knowledge to junior staff for their ongoing success. • Analyze the performance of popular newsletters and digital packages against benchmarks and offer insights to stakeholders. • Proudly becoming the Ad Ops lead for information and delivery of custom video, static, animated, and carousel ads via Celtra. • Oversee and mentor two junior team members and their business units or “books.” Responsible for reviewing their weekly digital and e-newsletter activations, providing feedback and guidance on topics or skills, and targeting other opportunities for their growth like viewability campaigns, expanding to off-site Yahoo activations, or shadowing during rare scenarios.

Education

• Virginia Tech - Pamplin College of Business

  Bachelor's Degree, Marketing Management

  2016 — 2019