Taha C.

About Taha C.

I help high-growth consumer and e-commerce brands scale smarter, faster, and stronger. With 10+ years leading supply chain strategy, Amazon & retail logistics, omni-channel operations, and demand planning, I’ve built global distribution networks, launched hundreds of SKUs, and consistently delivered 98%+ OTIF while reducing costs and boosting margins.I’ve partnered with top retailers like Amazon, Walmart, Target, Ulta, Sephora, and CVS, managing everything from 3PL/DC performance, inventory optimization, ERP/NetSuite integrations, chargeback reduction, and KPI dashboards to support hyper-growth environments.What drives me is solving complex challenges—whether it’s building AI-driven forecasting tools, designing resilient global supply chains, or scaling DTC + retail channels simultaneously. I thrive in fast-paced, founder-led, disruptive environments where bold ideas meet operational excellence.Core expertise:E-Commerce & Amazon Operations (Vendor Central, Seller Central, Marketplace growth)Omni-Channel Logistics & Fulfillment (DTC, retail, international distribution)Supply Chain Planning & Forecasting (ERP, NetSuite, Shopify, Oracle, SAP)3PL/DC Optimization & Negotiations (global networks, compliance, routing guides)KPI & Performance Management (OTIF, inventory accuracy, chargeback reduction)AI & Data-Driven Operations (forecasting, dashboards, automation, risk mitigation)Leadership & Scaling Teams (coaching, cross-functional alignment, board-level strategy)I’m passionate about helping brands turn operations into a growth engine — not just a back office function. If you’re building something bold and need supply chain + operations leadership that can scale globally and sustainably, let’s connect.

Experience

1. Vice President Supply Chain

   Market Defense

   Feb 2023 — Present · Seattle, WA, US

   Scaled logistics infrastructure from a boutique agency model into a multi-region fulfillment powerhouse supporting $500M+ annual GMV across 40+ premium brands including Dryabar, Dr. Dennis Gross, Slip, Pixi, Zitsticka, Unilever, Davines, and Tathca.My proactive stance towards risk management involved thorough assessments to mitigate potential disruptions, ensuring continuity of operations. This dedication to excellence and foresight led to my promotion from the role of Supply Chain Management Director.Architected omnichannel supply chain across 7 countries and 9 3PLs — improving SLA compliance by 34% and reducing freight cost per unit by 27%.Deployed KPIs and integrated ERP systems (NetSuite, Shopify), created dashboards and reporting tools to monitor transportation KPIs for Amazon vendor central 1P & Amazon Seller Central 3P, order exceptions, and cost savings initiatives.Led team development initiatives, managing 5 direct reports and building duplication training programs to ensure continuity across logistics functions while performing monthly workshops & book clubs.Collaborated cross-functionally with internal teams to define business requirements, address challenges, and implement solutions tailored to customer needs.Implemented Lean Six Sigma principles to streamline supply chain operations, driving cost reductions and enhancing the quality-of-service delivery.

Education

• Universidad de Granada

  Master of Business Administration - MBA, Economics

  2025

• Harvard Business School

  Professional Certificate, Organizational Leadership

  2021 — 2021

• Kocaeli University

  Bachelor's degree, Logistics, Materials, and Supply Chain Management

  2012 — 2016

• Columbia Business School

  Executive Education, Business, Management, Marketing, and Related Support Services

  2016 — 2016