Joe Sam Tanooki

Director of Media Services @Crain Communications

Detroit, MI, US

In my role, I took the lead in building a centralized graphics library that made it easier for internal teams to access visual assets—saving time and improving workflow across departments. I’m passionate about turning big-picture strategies into actionable plans, which helped me drive several organizational transformation initiatives.I also managed partnerships with vendors and suppliers to ensure print production was always on time, on budget, and up to quality standards.A few key wins I’m proud of:• I equipped our sales teams with custom ad placements and premium sponsorship assets, which helped boost campaign value and kept our advertisers happy.• By refining editorial workflows and streamlining design strategies, I helped improve publication turnaround time by 10%, making us more responsive and efficient.• I managed multimillion-dollar budgets across six brand portfolios—carefully allocating resources to maximize ROI.• I led a cross-functional team of 13+ media managers and designers, delivering award-winning publications that reached audiences across the U.S. and Europe.• By mentoring the team in advanced techniques like color correction and image editing, I helped increase creative productivity and output quality by 75%.• Working closely with art directors and marketing teams, I helped raise production speed by 24% and operational efficiency by 18% through fast-paced, high-impact visual campaigns.

Lawrence Technological University

Master of Business Administration (MBA)

American University of Beirut

Bachelor of Science (BS)