Jeannie Smith

About Jeannie Smith

Jeannie Smith is a dynamic content marketing manager and educator with a passion for empowering students and professionals to achieve their goals. With a Master’s degree in Anthropology and a robust career in marketing, she blends academic expertise with storytelling to make complex ideas accessible. Jeannie has spearheaded impactful campaigns at organizations like Saga Education and Per Scholas, driving brand awareness and creating content strategies that resonate with diverse audiences. Her innovative leadership has included managing $10M grant-winning projects, streamlining digital content, and fostering cross-departmental collaboration. A lifelong learner, Jeannie thrives on inspiring others, whether by mentoring future college students, developing engaging marketing campaigns, or exploring new ideas in education and anthropology. Based in Syracuse, NY, she balances her professional pursuits with an active personal life, attending community events, staying fit, and continuously expanding her horizons through traveling.

Experience

1. Content Marketing Manager

   Saga Education

   Oct 2023 — Present

   Drive scalable, data-backed initiatives that grow leads, brand authority, and sales alignment; led cross-functional task force uniting product, sales, and marketing to close funnel content gaps. Key Accomplishments-Spearheaded cross-functional content marketing council aligning product, sales, and marketing teams on strategic messaging and content marketing operations to close content gaps across the funnel-Developed a comprehensive content strategy that increased blog impressions by +47% and CTR by +289% through an SEO-driven content marketing strategy-Improved SEO rankings, showcasing exceptional writing, editing, and storytelling skills-Generated 102 net-new leads in Q3; blog content converted at 41% and engaged 91% of readers-Built email programs with 60%+ CTR and 0% unsubscribes, leveraging segmentation and targeted messaging.

Education

• The New School

  Master of Arts (MA)

  2010 — 2012

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA

• Digital Marketing Institute

  Dual Certification

  2020 — 2020

• Syracuse University

  Bachelor of Arts (BA)

  2005 — 2009

Skills

• Event Planning
• Web Content Writing
• Facebook
• Dreamweaver
• Adobe Creative Suite
• Visual Arts
• Adobe Photoshop
• Powerpoint
• Adobe Creative Cloud
• Communication
• Microsoft Office
• Fine Art
• Social Media
• Cms
• International Research
• Nonprofits
• Content Management
• Program Development
• Web Content Management
• Developing Countries
• Foreign Languages
• Content Strategy
• Web Design
• Editing
• Web Content Creation
• Adobe Acrobat
• Student Affairs
• Teamwork
• Html
• Project Management
• Working Abroad
• Higher Education
• Research
• Wordpress
• Budgets
• Community Outreach
• Strategic Content Development
• Adobe Premiere Pro
• Independent Thinking
• Public Speaking