Jessica Lee
Social Media Coordinator @ Charlotte Hornets
- Role
- Social Media Coordinator at Charlotte Hornets
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jessica Lee
Currently: social media coordinator at Charlotte Hornets. Definitely looking at my phone. Probably drinking an iced latte.
Experience
Social Media Coordinator
Oct 2022 — Present
Long Form Content Strategy | Leads YouTube strategy, including the development, management, promotion, and execution of long form content- 2023-24 season compared to 2022-23:+735% in watch time,+577% video views,+534% in in subscribersShort Form Strategy | Focus on vertical, organic content — including strategy, management, creation, and execution of content- TikTok:+26.3% audience growth,+70% video views, and +63.8% net audience growth since October 2022Multi-Platform Management | Oversee daily operations of social media content across diverse platforms, including Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, TikTok, and Threads- Provided support for daily operations of Spectrum Center and Hornets Venom GT social media content across all platformsEvent Coverage | Provide comprehensive day-to-day social media coverage of the team and players, including games, practices, interviews, shoot-arounds, warm-ups, postgame, and the NBA Summer League- Included real-time social media coverage of arena events (concerts and shows) and Hornets Venom GT games- Assist with coverage of Corporate Social Responsibility (CSR) events related to the Charlotte Hornets and Hornets & Sports Entertainment (HSE).Real-Time Coverage | Edit and publish game highlights for the Charlotte Hornets and Hornets Venom GT in real time. Utilize platforms such as WSC, AvGen, and Slate. Content Calendar Development | Collaborate in the creation of content calendars for the Charlotte Hornets, Hornets Venom GT, and Spectrum Center social media.Inter-department Communications | Interface closely with additional departments such as Public Relations, Marketing, Arena Marketing, and others to lend support for coverage and content creation. Sprout Social Management | Utilize the social media platform Sprout Social to schedule and publish digital content. Utilized to assess community engagement to refine strategies and content delivery.
Education
Arcadia High School
High School Diploma
2014 — 2018
New York University
Bachelor of Science - BS
2018 — 2022
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