Joe Sims
Director, Solutions Engineering - Emea @Entrust
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WORK HISTORY
Director, Solutions Engineering - Emea @Entrust
Leading a high-performing Solutions Engineering team through transformational growth following Entrust\'s acquisition of Onfido. By recruiting and onboarding new talent, I expanded our technical expertise and increased our ability to support evolving business needs across the region. I actively mentor Solutions Engineers across the industry, providing career guidance and professional development support.My focus is on driving presales strategy and delivering impactful identity and security solutions for enterprise clients across EMEA. I position AI/ML-powered identity solutions within enterprise digital transformation initiatives, helping clients leverage machine learning for fraud prevention and customer onboarding. I drive value-based selling methodology across EMEA teams, ensuring we articulate business outcomes over features. I work closely with sales, product, and engineering leadership to ensure smooth integration, build trusted client partnerships, and effectively position our combined Onfido–Entrust offering in the market.
EDUCATION
Cardiff University / Prifysgol Caerdydd
Bachelor of Science (BSc), Computer Science
SKILLS
ABOUT JOE SIMS
As a Director in Solutions Engineering, I bring over a decade of experience in leading presales strategies and delivering complex solutions within the financial and information services sectors. My expertise includes building strong partnerships with major banks, utilities, telecommunication companies, and public sector organisations. I focus on ensuring customer success, nurturing talent, and facilitating cross-functional collaboration to drive business growth and innovation.Certified in Command of the Message value-based selling methodology with 3+ years leading solutions consulting teams at SaaS companies. Expert in crafting compelling solution narratives that connect technical capabilities to business outcomes. Experienced in positioning AI-powered solutions and driving digital transformation initiatives in enterprise environments.
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