Janet Si-Ming Lee

About Janet Si-Ming Lee

MITX (Massachusetts Innovation & Technology Exchange) Award-recognized Sr. UX / UI Product designer and Boston Globe award-winning illustrator with 15+ years of experience in UX / UI product design, eCommerce, innovation ideation, IA, content strategy, discovery research, competitive analyses, marketing, brand positioning, lead gen, visual design. I create wireframes, interactive prototypes, high-fidelity visuals, and design systems for personas-driven responsive mobile websites and native apps. Designed SaaS product apps with dashboards, content modules, data analytics visualization. Projects for edTech, healthTech, fintech, travel, news, human resources, and consumer goods. Agency experience. Entrepreneurial innovation strategist. Experience with double diamond and design thinking to translate insights on consumer and market trends into creative solutions. I position and market services for both startups and global Fortune 500 brands seeking to innovate. I ideate, introduce new services, and scale existing product lines. Architecting meaning. Designing enlightened experiences, I help make your business plans come to life. Notable companies and/or clients across industries have included: Monster Worldwide, TripAdvisor, Smart Destinations, McGraw-Hill Education, Savvas, Boston Globe, Dunkin\' Donuts, Weight Watchers, Panera Bread, Vistaprint, WGBH, Intuit, Honeywell, Teradyne, Kaiser Permanente, New England Baptist Hospital, Feinstein Kean Healthcare (a division of Ogilvy PR Worldwide), US Army, State Street, XL Capital, Citigroup, MIT. As creative lead for a website selected as a finalist for a prestigious MITX Award, my work has been ranked \"one of New England\'s best.\" Most recently, I consulted for EBSCO Learning on their UX / UI design for four new Edtech product lines. Now #OpentoGigs, fractional consulting, and other opportunities!I earned a B.A. with Honors at Wellesley College, pioneering media arts and communications, an interdisciplinary major that included undergrad courses in web design, eCommerce and marketing at MIT. I studied personality psychology, sociology, anthropology, philosophy, macroeconomics, health economics, Chinese economy, biology.Apps: Figma, Sketch, Adobe CS, Miro, Perplexity, ChatGPT, Claude, Gemini, Jira, Confluence

Experience

1. Sr Interactive Product Designer

   Ebscolearning

   Jan 2022 — Present · Boston, MA, US

   Principal UX / UI product designer launching four product lines, including:• FinancialFit — a personalized financial literacy app for Gen Y and Z on practical issues from budgeting, renting and purchasing a home, funding higher ed, retirement planning, etc. • Accel5 — professional development / corporate learning platform that offers curated book synopsis insights. • GradPrep — a digital platform for GRE, GMAT, LSAT, and MCAT grad school prep with test prep content and analytics used by over 95% of all universities for over 27 years.• Led end-to-end product design for new product launches — Created user journey maps, wireframes, high-fidelity visual designs, and interactive prototypes in Figma for a responsive mobile web app. Created design system with a UI components library. Designed supplemental educational printouts to support the app.• Conducted discovery research and market analysis of fintech and edtech competitive landscape to explore and propose new product features. • Designed Instagram ads for viral marketing campaigns. Researched consumer trends and other stats in financial services and higher ed for the ad content. EBSCO provides research databases, e-journals and e-package subscriptions, book collection development and acquisition management. It is a major provider of library technology, e-books, and clinical decision solutions for universities, colleges, hospitals, corporations, government, K12 schools and public libraries worldwide.

Education

• Wellesley College

  B.A. with Honors

• Massachusetts College of Art and Design

  Continuing Education, advanced typography, advertising concepts, intermediate flash

  2005 — 2007

Skills

• Illustration
• Art Direction
• Conceptual Arts
• User Interface Design
• Adobe Creative Suite
• SEO
• Social Media Blogging
• Invision
• Omnigraffle
• Wireframes
• Css
• User Interface
• Online Lead Generation
• Digital Strategy
• Mobile Applications
• Interaction Design
• Brand Development
• E-Commerce
• Web Design
• Visual Design
• User Experience
• Content Strategy
• Facebook
• Illustrator
• Search Engine Optimization (SEO)
• Graphic Design
• Branding & Identity
• Mobile Design
• Social Media Marketing
• Career Counseling and Professional Brand Positioning
• Photoshop
• Sketchup
• Information Architecture
• Startup Marketing
• Creative Direction