Shravani J
Product Marketing & Strategy @ HCLSoftware | IIM Ahmedabad | IIT Hyderabad | Ex- BPCL | Digital Transformation | Gen AI & Agentic AI Workflows | Driving Data-Backed Business Impact
- Role
- Product Marketing & Strategy Manager, Enterprise Martech & Ai Solutions at HCLSoftware
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shravani J
My career has been about one thing: making technology actually work for the…
Experience
Product Marketing & Strategy Manager, Enterprise Martech & Ai Solutions
May 2024 — Present · IN
Driving product marketing initiatives, go-to-market analytics, and operational transformation for an enterprise AI & MarTech portfolio spanning Americas, EMEA, and APJ. Focused on translating data insights into growth strategy and cross-functional execution.• Lead global go-to-market analytics, influenced ~$8.2M in pipeline by identifying growth levers through data-driven opportunity modeling.• Developed performance analytics frameworks that integrated marketing, sales, and financial data for strategic decision-making. • Supported global launches of HCL Unica+(AI Marketing Automation Platform) and HCL CDP (Customer Data Platform) by collaborating with product, sales, and marketing teams to ensure unified positioning.• Collaborated cross-functionally to translate market insights into scalable GTM programs across ABM, paid media, partnerships, and SEO.• Delivered competitive benchmarking and whitespace assessments, shaping 20+ strategic content assets that strengthened market positioning and accelerated a key enterprise deal.
Education
Indian Institute of Technology Hyderabad
Bachelor of Technology (Btech), Mechanical Engineering & Engineering Science
2012 — 2016
Sri Gayatri Junior College
12th, Maths Physics Chemistry
BP DAV School
Tenth CBSE
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA
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