Jim Sherman

About Jim Sherman

Led high performance marketing teams in the competitive retail automotive, travel…

Experience

1. Director, Marketing

   Car-X Tire & Auto

   Jun 2015 — Present · Schaumburg, IL, US

   Manage team of three with a $4M budget in setting the strategic direction, development, implementation and execution of Car-X Tire & Auto Service marketing programs.Responsible for the development, implementation and execution of Car-X Tire and Auto Service marketing programs across over 150 franchise locations in the U.S. As a member of senior management, provides the strategic direction of the Car-X brand through leadership, direction and strategic guidance to ensure of all corporate sales and marketing objectives.• Oversee comprehensive marketing, advertising, communications, social media, and public relations programs to enhance Car-X image and positioning in the marketplace. • Coordinate plans and marketing activities with external agencies for brand strategies, creative development, website, digital and print programs, CRM, and retail advertising.• Develop short and long-term plans and budgets for all customer facing programs and monitor progress using established metrics and KPIs assuring adherence and evaluate performance.• Conduct market research to enable development of market planning strategies to ensure increased sales and maximizing ROI.• Lead vendor selection process, contract negotiations and all project management for Car-X marketing activities including technology implementations and media planning.Specialties:Revenue, Margin, Share Growth, eCommerce, Metrics, KPIs, International Marketing, CRMWeb Design, Account Management, Marketing Automation, Data Analytics, Needs Analysis Strategic Planning, Direct Marketing, Brand Management, Digital & Print Campaign Design Project Management, Vendor Selection & Contract Negotiation, Process Simplification, Client Satisfaction

Education

• Western Illinois University

  BA

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Strategy
• E-Commerce
• Brand Development
• Databases
• Direct Marketing
• Mobile Applications
• Product Management
• International Marketing
• Management
• Mobile Marketing
• Product Development
• Multi-Channel Retail
• Database Admin
• Marketing Communications
• Marketing
• Strategic Planning
• Lead Generation
• Database Administration
• Online Video
• Crm
• Customer Relationship Management (Crm)
• Product Marketing
• Web Services
• Advertising
• Financial Modeling
• Modeling
• Web Development
• Social Media Marketing
• Interactive Marketing
• Digital Strategy
• Customer Relatiionship Marketing
• Online Advertising
• Acquisition Integration
• Customer Retention
• Marketing Strategy
• Mergers
• Financial Analysis