Justin Shabahang
Digital Products Manager @Ultimate Fighting Championship
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WORK HISTORY
Digital Products Manager @Ultimate Fighting Championship
EDUCATION
Boston University Questrom School of Business
Bachelor of Science in Business Administration
Harvard-Westlake School
High School Diploma
NYU School of Professional Studies
NYU Fundamentals of Global Sports Management Certificate
SKILLS
ABOUT JUSTIN SHABAHANG
Passionate about driving digital innovation in sports media, I currently serve as a Digital Products Manager at UFC—contributing to the strategy and evolution of our global digital platforms. From TVoD and SVoD to FAST channels, I help manage a diverse product portfolio that brings premium combat sports content to fans worldwide. With over two years of experience as a Digital Business Analyst at UFC, I’ve developed a strong foundation in the OTT ecosystem, digital product workflows, and marketing operations. My current role sits at the intersection of business, technology, and content—where collaboration is key. I work cross-functionally with internal teams and external partners to support product development, optimize user experiences, and enhance digital content distribution. I take pride in fostering meaningful partnerships with platform and channel partners, helping scale UFC’s digital presence across an increasingly fragmented media landscape. I’m especially energized by the challenge of aligning product strategy with evolving consumer behavior, emerging technologies, and organizational goals. Above all, I’m committed to building thoughtful, engaging, and future-ready experiences that resonate with fans and drive long-term value. Looking ahead, I’m excited to keep contributing to the evolution of sports media—through innovation, teamwork, and a genuine love for the craft.
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