Jonathan Segal

About Jonathan Segal

At the forefront of Carpenter Technology\'s brand and marketing initiatives, the leadership of me and my team have been pivotal in crafting strategies that elevate our global presence and drive market expansion. With a focus on marketing communications, brand governance, social networking, and new business development, my expertise lies in delivering campaigns that resonate with diverse audiences and foster growth.Our team\'s collaborative efforts have consistently resulted in innovative solutions that not only capture the essence of our brand but also amplify customer engagement and satisfaction. The pursuit of excellence in brand storytelling and the creation of strategic partnerships are at the heart of our mission, reflecting a commitment to excellence and a deep understanding of the specialty alloy market.

Experience

1. Global Director, Brand and Marketing

   Carpenter Technology Corporation

   Feb 2019 — Present · Philadelphia, PA, US

Education

• Ithaca College

  Communications, Film

  1988 — 1989

• New England College

  Bachelor of Arts, Journalism/Communications

  1986 — 1990

Skills

• Market Research
• Digital Direct Marketing
• Corporate Communications
• International Business
• Crm
• Leadership
• Public Relations
• Online Marketing
• Media Relations
• Management
• Strategic Planning
• Web Analytics
• Integrated Marketing
• New Media
• Interactive Marketing
• Branding & Identity
• Creative Development
• Brand Development
• Strategic Communications
• Advertising
• Website Development
• Social Networking
• Brand Awareness
• Event Planning
• Copywriting
• Social Media
• Digital Branding
• Marketing
• Start-Ups
• Creative Direction
• SEO
• Strategy
• Press Releases
• Digital Media
• Email Marketing
• Entrepreneurship
• Corporate Branding
• Brand Management
• User Experience
• Online Advertising