Shamus Cunningham

Head of Customer Insights @Seeq Corporation

Drive data-driven decision-making by developing and managing customer insights strategies to deliver actionable understanding of customer needs. Expertise includes:Data Strategy and Analytics: Streamline the collection, analysis, and distribution of customer data from CRM systems, product usage metrics, and customer feedback. Partner with analytics teams to ensure data is structured for insights and predictive modeling.Voice of the Customer Programs: Lead customer research, segmentation, and feedback loops to uncover satisfaction drivers and pain points, enabling personalized engagement and retention strategies.Cross-Functional Collaboration: Integrate insights into Product, Marketing, and Customer Success strategies, presenting compelling, actionable recommendations to influence business decisions.Customer Journey Optimization: Map end-to-end customer journeys, leveraging predictive insights to identify engagement opportunities and improve satisfaction and retention.Performance Impact: Track KPIs to measure business impact, continuously refining insights methodologies, tools, and processes to maximize value.